We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Custom intros for maximum impact.

It's always better to leverage your current network and connect with people you met before. Thibault A/B tested this campaign between LinkedIn connections and cold contacts. The former one brought 2x better results.

On top of that, Thibault also made sure that every prospect receives a unique email, accomplishing it with a simple {{Tiramisu}} tag. In short, this tag gets replaced with a custom intro. Thibault did his homework before he connected with people looking for some relevant news about the prospects and using it in the email.

A straightforward pitch.

After the intro, he transitions straight to the sales pitch. Considering how serious the situation is (hopefully was by the time you're reading this :), there's a need for reliable disinfection solutions.

How straightforward you can be depends on your industry, demand, but also the quality of your lead qualification.

What can we learn from this campaign?

• Write unique intro lines for every prospect
• Qualify your prospects accordingly and email people who are more likely to be interested in what you're selling

Thibault Jacquemet, Founder of Loook Social agency, was trying to attract high-quality leads and drive more business for his clients.