Building relationships

How Audrey used an image from Suits and a longer email to connect with prospects.

The challenge

Audrey Devedeux, Space Manager at Wereso, wanted to raise interest in a co-working space in Marseille, in these tough times.

Here's how her email looks... 👇

cold email hub by lemlist

Why it worked?

1. Connect in a fun way

There's not a lot of people who haven't heard about Suits, including its main characters Harvey Specter and Mike Ross. Audrey leveraged this to show what kind of a partnership she wants to build and this is really cool.

2. Empathy, transparency, honesty

Navigating through 2020 is not an easy job. Some industries, like co-working hubs, have taken a major hit and we have yet to grasp all economic consequences. Building relationships and sticking together are things we all need to embrace in our cold emails and every other aspect. ‍‍

3. Focus on people and replies

Personalized images like the coffee cup one, email optimized for replies and with no links or a heavy sales approach are the pillars that help Audrey stand out and connect. Remember, the goal of email outreach is to get replies, not sell.


"I adore lemlist's feature to personalize images. I rarely send a campaign without an image and they work wonderfully! :)"

open rate
reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.