Connecting after a conference

Daniel managed to generate 3 super qualified leads, with an average deal size of around $100k.

The challenge

Daniel Redman, Founder at, aimed to connect with prospects he was supposed to meet at a conference that got canceled due to Covid-19 pandemic.

Here's his first email in the sequence... 👇

cold email hub by lemlist

Why it worked?

1. Relevant audience

Daniel already had connections established and some meetings booked for the upcoming conference. But, due to the pandemic, the conference was canceled. Nevertheless, Daniel wasn't about to let his meetings fall to the same faith.

2. A straightforward cold email

Daniel knew there was an interest, especially with some prospects, so he decided to keep the email short and sweet. The prospect can read it in 30 seconds and it's easy for them to reply. ‍

3. Smart A/B testing

Since he wasn't sure about the subject line, Daniel decided to split test it. When he saw that version B (LeadsCon2020) works better, he adapted and went all-in on that version.


"This campaign generated 3 warm leads with an average deal around $100k, which makes me super happy."

open rate
avg. deal for 3 hot leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.