3 steps to generate outreach sequence with AI

Heeeey lemlisters,

here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌

📍 What you’ll find in today’s email:

  • 3 steps to generate a personalized sequence with AI
  • 3 key metrics to track your email deliverability


3 steps to generate personalized outreach sequence with AI

Cold outreach is a powerful way to reach potential customers and grow your business.

But crafting an effective cold email can be a struggle, as most people don't know what to write in their emails, how to catch a prospect's attention, or personalize their approach..

With the help of artificial intelligence (AI), you can create personalized outreach sequences that drive engagement and conversions!

For example, here's an AI-generated email that helped the Sales lead, Tal, to open new business opportunities 👇

Here are 3 simple steps you can follow to create an outreach sequence that gets replies 2 times faster:

Step #1: Start lemlist's AI sequence generator

Go to lemlist → Create a new campaign → Sequence → Artificial Intelligence

Step #2: Give information on your target audience & unique value proposition

Step #3: Get a fully personalized multichannel sequence that drives conversions

lemlist's AI sequence generator is currently an exclusive feature available only upon request. To test it out, you can request your access here:

If you don't use lemlist yet, make sure you start your free trial here.

P.S. For the best outreach results, you can tweak your AI-generated sequence by following the 10-rules checklist in this article 👀


3 email deliverability metrics: How to know if your emails land in spam? 

Whether your emails land in your audience's inbox or spam folder is decided by your email deliverability. Not monitoring your deliverability could mean your emails are landing in spam without you knowing!

Using the right tools and metrics, you can monitor your deliverability and find and fix deliverability problems before they affect your campaign results.

Here are 3 key deliverability metrics that can help you spot low email deliverability & tips to fix them:

→ Open rates

Email open rates are the percentage of prospects who opened your cold email and should be above 50%.

To ensure an open rate between 60 to 90% & boost your email deliverability:

✅ avoid using clickbait in your subject lines

✅ regularly clean your email list to remove inactive subscribers

✅ use an email service provider that follows industry best practices

→ Bounce rate

Your email bounce rate is the percentage of emails that couldn’t get delivered and ideally should be less than 5%.

To keep your bounce rate low & ensure your emails land in prospects’ inboxes:

✅ verify your email list with tools such as Debounce or Bouncer

✅ use a professional sender domain (for example, name@lemlist.com)

✅ remove from the list all addresses showing “permanent delivery failure"

→ Spam complaint rate

The spam complaint rate measures the percentage of subscribers who mark your emails as spam and should be less than 0.08%.

Here are 3 tips to reduce spam complaints & keep a good sender reputation:

✅ add a double opt-in process
✅ send emails only to people who fit your ICP

✅ remove all contacts who unsubscribe from your email list

P.S. To get 3 more key deliverability metrics that will help you reach out to your prospects’ inboxes, check out this article 👇


Take care,

G and the team

Guillaume Moubeche
Co-Founder & CEO @lempire | Sharing outreach tips for growing business & leveraging sales AI
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