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Sales

Send surveys and get leads

How Clementine reached out to the professional coaches and generated 30+ warm leads. Translated from πŸ‡«πŸ‡·
245
Emails sent
82%
Open rate
19%
Reply rate
1

Step one email

Subject: Still a professional coach?

Hello <fancy>{{firstName}},<fancy>

Let me contact you because I came across your LinkedIn profile and wanted to know if you are still working as a professional coach?

Here is my LinkedIn if you want to know more about me and share!

See you soon πŸ‘‹

Subject: Still a professional coach?

Hello <fancy>David<fancy>,

Let me contact you because I came across your LinkedIn profile and wanted to know if you are still working as a professional coach?

Here is my LinkedIn if you want to know more about me and share!

See you soon πŸ‘‹

ClΓ©mentine Coycault, CMO at Matha.io, aimed to invite professional coaches to participate in a survey and then try to convert them later down the road and generated 30+ warm leads.

245
emails sent πŸ€”
82%
open rate πŸ™‚
19%
reply rate 😁
2

Step two email

Subject: My sister is also a professional coach!‍

Hello <fancy>{{firstName}}<fancy>,

I contacted you 3 days ago to find out if you were still a pro coach.

To be honest, my sister took advantage of confinement to start professional retraining as a coach.
I thought it was great, she graduated and I'm sure she will be top in her job.

She explained to me that where it was much more complicated for her was to find clients ...

Everything that is the acquisition, prospecting, marketing, personal branding, the use of digital tools for communication and marketing, she does not know how to do at all.

We talked a lot, and I told myself that there must be a lot of coaches in this situation.

Is this your case?

I decided to do a little study to see how best to support coaches, by training them on digital marketing, which is my job!

Would you have 2 short minutes to answer the 15 questions? Yes, I have 2 minutes!

Thank you in advance for your help, your feedback will help me enormously πŸ™

Do not hesitate to let me know in response to this email if you think of other interesting avenues to support coaches like you!

Looking forward to discussing, by email or live :)

Good day to you,

Subject: My sister is also a professional coach!‍

Hello <fancy>David<fancy>,

I contacted you 3 days ago to find out if you were still a pro coach.

To be honest, my sister took advantage of confinement to start professional retraining as a coach.
I thought it was great, she graduated and I'm sure she will be top in her job.

She explained to me that where it was much more complicated for her was to find clients ...

Everything that is the acquisition, prospecting, marketing, personal branding, the use of digital tools for communication and marketing, she does not know how to do at all.

We talked a lot, and I told myself that there must be a lot of coaches in this situation.

Is this your case?

I decided to do a little study to see how best to support coaches, by training them on digital marketing, which is my job!

Would you have 2 short minutes to answer the 15 questions? Yes, I have 2 minutes!

Thank you in advance for your help, your feedback will help me enormously πŸ™

Do not hesitate to let me know in response to this email if you think of other interesting avenues to support coaches like you!

Looking forward to discussing, by email or live :)

Good day to you,

3

Step three email

Subject: <fancy>{{firstName}}<fancy>, the study on coaches has borne fruit!

Hello <fancy>{{firstName}}<fancy>.

Last email is to share with you the results of my little survey on coaches and their digital marketing needs!

- Among those who have pro pages on social networks, 41% consider themselves bad at Community Management and 73% do not know how to do ASN (advertising on social networks)

- Among pro coaches who have a website, 68% are not independent (they use a service and do not know how to develop it themselves)

- Automated prospecting: only 8% have knowledge of scraping and almost half do not know how to automate their emailing

‍- only 28% master the stages of their sales funnel and know how to identify actions to optimize it

Well, these figures have the merit of confirming my goal of supporting coaches to help them be more visible and get more customers online!

Do you recognize yourself in these numbers?

If these subjects interest you and you think you need support, discover our dedicated 2-month training program!

βœ… 180 hours of training | πŸ’» 100% online | πŸ’° Eligible for funding | πŸ‘¨πŸ’» Support by a dedicated mentor

Do you prefer that we call each other?

Let me know in response to this email, I'll be happy to talk to you by phone 😊

Subject: <fancy>David<fancy>, the study on coaches has borne fruit!

Hello <fancy>David<fancy>

Last email is to share with you the results of my little survey on coaches and their digital marketing needs!

- Among those who have pro pages on social networks, 41% consider themselves bad at Community Management and 73% do not know how to do ASN (advertising on social networks)

- Among pro coaches who have a website, 68% are not independent (they use a service and do not know how to develop it themselves)

- Automated prospecting: only 8% have knowledge of scraping and almost half do not know how to automate their emailing

‍- only 28% master the stages of their sales funnel and know how to identify actions to optimize it

Well, these figures have the merit of confirming my goal of supporting coaches to help them be more visible and get more customers online!

Do you recognize yourself in these numbers?

If these subjects interest you and you think you need support, discover our dedicated 2-month training program!

βœ… 180 hours of training | πŸ’» 100% online | πŸ’° Eligible for funding | πŸ‘¨πŸ’» Support by a dedicated mentor

Do you prefer that we call each other?

Let me know in response to this email, I'll be happy to talk to you by phone 😊

1

Step one email

Subject: Still a professional coach?

Hello <fancy>{{firstName}},<fancy>

Let me contact you because I came across your LinkedIn profile and wanted to know if you are still working as a professional coach?

Here is my LinkedIn if you want to know more about me and share!

See you soon πŸ‘‹

Subject: Still a professional coach?

Hello <fancy>David<fancy>,

Let me contact you because I came across your LinkedIn profile and wanted to know if you are still working as a professional coach?

Here is my LinkedIn if you want to know more about me and share!

See you soon πŸ‘‹

ClΓ©mentine Coycault, CMO at Matha.io, aimed to invite professional coaches to participate in a survey and then try to convert them later down the road and generated 30+ warm leads.

245
emails sent πŸ€”
82%
open rate πŸ™‚
19%
reply rate 😁
2

Step two email

Subject: My sister is also a professional coach!‍

Hello <fancy>{{firstName}}<fancy>,

I contacted you 3 days ago to find out if you were still a pro coach.

To be honest, my sister took advantage of confinement to start professional retraining as a coach.
I thought it was great, she graduated and I'm sure she will be top in her job.

She explained to me that where it was much more complicated for her was to find clients ...

Everything that is the acquisition, prospecting, marketing, personal branding, the use of digital tools for communication and marketing, she does not know how to do at all.

We talked a lot, and I told myself that there must be a lot of coaches in this situation.

Is this your case?

I decided to do a little study to see how best to support coaches, by training them on digital marketing, which is my job!

Would you have 2 short minutes to answer the 15 questions? Yes, I have 2 minutes!

Thank you in advance for your help, your feedback will help me enormously πŸ™

Do not hesitate to let me know in response to this email if you think of other interesting avenues to support coaches like you!

Looking forward to discussing, by email or live :)

Good day to you,

Subject: My sister is also a professional coach!‍

Hello <fancy>David<fancy>,

I contacted you 3 days ago to find out if you were still a pro coach.

To be honest, my sister took advantage of confinement to start professional retraining as a coach.
I thought it was great, she graduated and I'm sure she will be top in her job.

She explained to me that where it was much more complicated for her was to find clients ...

Everything that is the acquisition, prospecting, marketing, personal branding, the use of digital tools for communication and marketing, she does not know how to do at all.

We talked a lot, and I told myself that there must be a lot of coaches in this situation.

Is this your case?

I decided to do a little study to see how best to support coaches, by training them on digital marketing, which is my job!

Would you have 2 short minutes to answer the 15 questions? Yes, I have 2 minutes!

Thank you in advance for your help, your feedback will help me enormously πŸ™

Do not hesitate to let me know in response to this email if you think of other interesting avenues to support coaches like you!

Looking forward to discussing, by email or live :)

Good day to you,

3

Step three email

Subject: <fancy>{{firstName}}<fancy>, the study on coaches has borne fruit!

Hello <fancy>{{firstName}}<fancy>.

Last email is to share with you the results of my little survey on coaches and their digital marketing needs!

- Among those who have pro pages on social networks, 41% consider themselves bad at Community Management and 73% do not know how to do ASN (advertising on social networks)

- Among pro coaches who have a website, 68% are not independent (they use a service and do not know how to develop it themselves)

- Automated prospecting: only 8% have knowledge of scraping and almost half do not know how to automate their emailing

‍- only 28% master the stages of their sales funnel and know how to identify actions to optimize it

Well, these figures have the merit of confirming my goal of supporting coaches to help them be more visible and get more customers online!

Do you recognize yourself in these numbers?

If these subjects interest you and you think you need support, discover our dedicated 2-month training program!

βœ… 180 hours of training | πŸ’» 100% online | πŸ’° Eligible for funding | πŸ‘¨πŸ’» Support by a dedicated mentor

Do you prefer that we call each other?

Let me know in response to this email, I'll be happy to talk to you by phone 😊

Subject: <fancy>David<fancy>, the study on coaches has borne fruit!

Hello <fancy>David<fancy>

Last email is to share with you the results of my little survey on coaches and their digital marketing needs!

- Among those who have pro pages on social networks, 41% consider themselves bad at Community Management and 73% do not know how to do ASN (advertising on social networks)

- Among pro coaches who have a website, 68% are not independent (they use a service and do not know how to develop it themselves)

- Automated prospecting: only 8% have knowledge of scraping and almost half do not know how to automate their emailing

‍- only 28% master the stages of their sales funnel and know how to identify actions to optimize it

Well, these figures have the merit of confirming my goal of supporting coaches to help them be more visible and get more customers online!

Do you recognize yourself in these numbers?

If these subjects interest you and you think you need support, discover our dedicated 2-month training program!

βœ… 180 hours of training | πŸ’» 100% online | πŸ’° Eligible for funding | πŸ‘¨πŸ’» Support by a dedicated mentor

Do you prefer that we call each other?

Let me know in response to this email, I'll be happy to talk to you by phone 😊

Subject: Still a professional coach?

Hello <fancy>{{firstName}},<fancy>

Let me contact you because I came across your LinkedIn profile and wanted to know if you are still working as a professional coach?

Here is my LinkedIn if you want to know more about me and share!

See you soon πŸ‘‹

Subject: Still a professional coach?

Hello <fancy>David<fancy>,

Let me contact you because I came across your LinkedIn profile and wanted to know if you are still working as a professional coach?

Here is my LinkedIn if you want to know more about me and share!

See you soon πŸ‘‹

ClΓ©mentine Coycault, CMO at Matha.io, aimed to invite professional coaches to participate in a survey and then try to convert them later down the road and generated 30+ warm leads.

245
emails sent πŸ€”
82%
open rate πŸ™‚
19%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Storytell your way to the moon.

Getting responses to your survey is a pretty darn hard challenge to crack. Especially if the people who are about to receive your email don't know who you are or don't "owe" you anything.

Clementine's way is a spectacular one because it's based on human and personal storytelling. Doing it this way helps you connect with people and help them relate to what you're saying. As a result, they will lower their guard down and be more open to respond to your survey.

Always, ALWAYS send follow-ups.

The first email is used for qualification and is the one that brought the most replies. Why? Because prospects would be intrigued to find out what Clementine has to say. And she gets to qualify prospects thanks to those replies.

Then the next follow-up is a personal story, whereas her third one includes stats that add more interesting facts to the picture. In other words, rather than delivering a quick reminder, Clementine opted to add more value to her prospects.

What can we learn from Julia's cold email sequence?

  • Smart and emphatic storytelling can be your ticked to paradise
  • If you add more interesting content to the follow-up, more replies will follow

ClΓ©mentine Coycault, CMO at Matha.io, aimed to invite professional coaches to participate in a survey and then try to convert them later down the road and generated 30+ warm leads.

You're one cold email away πŸ’ͺ

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