This is some text inside of a div block.
Sales

Follow up after a meeting

30
Emails sent
73%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results
Subject line:  As promised <fancy>{{firstName}}<fancy>

Hey again <fancy>{{firstName}}<fancy>,

Great talking to you today. As promised, I'm sending you a quick summary of our conversation.

Let me if it's all good or I forgot something?‍

NEXT STEPS:

  • <fancy>{{nextStep1}}<fancy>
  • <fancy>{{nextStep2}}<fancy>

CHALLENGES:

  • <fancy>{{challenge1}}<fancy>
  • <fancy>{{challenge2}}<fancy>

GAME PLAN:

  • <fancy>{{step1}}<fancy>
  • <fancy>{{step2}}<fancy>
  • <fancy>{{step3}}<fancy>

Stay golden,

<fancy>{{signature}}<fancy>

Subject line:  As promised <fancy>Frank<fancy>

Hey again <fancy>Frank<fancy>,

Great talking to you today. As promised, I'm sending you a quick summary of our conversation.

Let me if it's all good or I forgot something?‍

NEXT STEPS:

  • <fancy>We're going to organize one more meeting with John and Sarah<fancy>
  • <fancy>Next Tuesday at 5 pm, we'll focus on multi-channel sequence setup<fancy>

CHALLENGES:

  • <fancy>Qualifying leads prior to reaching out to them<fancy>
  • <fancy>Reporting across multiple channels<fancy>

GAME PLAN:

  • <fancy>Set up lemlist account and test sequence<fancy>
  • <fancy>Address lead qualification & share best practices<fancy>
  • <fancy>Go through reporting and CRM integration<fancy>

Stay golden,

<fancy>Vuk<fancy>


30
emails sent 🤔
93%
open rate 🙂
73%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results
Subject line:  As promised <fancy>{{firstName}}<fancy>

Hey again <fancy>{{firstName}}<fancy>,

Great talking to you today. As promised, I'm sending you a quick summary of our conversation.

Let me if it's all good or I forgot something?‍

NEXT STEPS:

  • <fancy>{{nextStep1}}<fancy>
  • <fancy>{{nextStep2}}<fancy>

CHALLENGES:

  • <fancy>{{challenge1}}<fancy>
  • <fancy>{{challenge2}}<fancy>

GAME PLAN:

  • <fancy>{{step1}}<fancy>
  • <fancy>{{step2}}<fancy>
  • <fancy>{{step3}}<fancy>

Stay golden,

<fancy>{{signature}}<fancy>

Subject line:  As promised <fancy>Frank<fancy>

Hey again <fancy>Frank<fancy>,

Great talking to you today. As promised, I'm sending you a quick summary of our conversation.

Let me if it's all good or I forgot something?‍

NEXT STEPS:

  • <fancy>We're going to organize one more meeting with John and Sarah<fancy>
  • <fancy>Next Tuesday at 5 pm, we'll focus on multi-channel sequence setup<fancy>

CHALLENGES:

  • <fancy>Qualifying leads prior to reaching out to them<fancy>
  • <fancy>Reporting across multiple channels<fancy>

GAME PLAN:

  • <fancy>Set up lemlist account and test sequence<fancy>
  • <fancy>Address lead qualification & share best practices<fancy>
  • <fancy>Go through reporting and CRM integration<fancy>

Stay golden,

<fancy>Vuk<fancy>


30
emails sent 🤔
93%
open rate 🙂
73%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

Variables
Example
Results
Subject line:  As promised <fancy>{{firstName}}<fancy>

Hey again <fancy>{{firstName}}<fancy>,

Great talking to you today. As promised, I'm sending you a quick summary of our conversation.

Let me if it's all good or I forgot something?‍

NEXT STEPS:

  • <fancy>{{nextStep1}}<fancy>
  • <fancy>{{nextStep2}}<fancy>

CHALLENGES:

  • <fancy>{{challenge1}}<fancy>
  • <fancy>{{challenge2}}<fancy>

GAME PLAN:

  • <fancy>{{step1}}<fancy>
  • <fancy>{{step2}}<fancy>
  • <fancy>{{step3}}<fancy>

Stay golden,

<fancy>{{signature}}<fancy>

Subject line:  As promised <fancy>Frank<fancy>

Hey again <fancy>Frank<fancy>,

Great talking to you today. As promised, I'm sending you a quick summary of our conversation.

Let me if it's all good or I forgot something?‍

NEXT STEPS:

  • <fancy>We're going to organize one more meeting with John and Sarah<fancy>
  • <fancy>Next Tuesday at 5 pm, we'll focus on multi-channel sequence setup<fancy>

CHALLENGES:

  • <fancy>Qualifying leads prior to reaching out to them<fancy>
  • <fancy>Reporting across multiple channels<fancy>

GAME PLAN:

  • <fancy>Set up lemlist account and test sequence<fancy>
  • <fancy>Address lead qualification & share best practices<fancy>
  • <fancy>Go through reporting and CRM integration<fancy>

Stay golden,

<fancy>Vuk<fancy>


30
emails sent 🤔
93%
open rate 🙂
73%
reply rate 😁
Use for free in lemlist
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Use for free in lemlist

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Timing matters

These are the most frequently used follow ups out there -  the ones that you send after a meeting. As a matter of fact, a lot of salespeople send them even while still on the call with their prospects. 

So open rate is not the problem, as long as you send it asap, because these follow-up are emails that your prospects await for. The rest rests on your sales skills.

Custom tags

Next steps are a must-have and another asset everybody leverages. But Richard has this notion of repeating things like challenges, timelines and proposed solutions to speed the process. And it works rather nicely. In this template they are sharp, clean and thus easy to read.

Altogether these make this template a great example how you can follow up and do this in a super effective way.


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