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How to book 50+ meetings with your ideal prospects

Adrien used social proof to build credibility and position himself as a trustful solution for his prospects.
1523
Emails sent
15%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Subject line: Artificial intelligence ‍

Hello <fancy>{% if civility == "Ms." or Civility == "Ms." %}Mrs. {% else %}Mr. {% endif %}{% assign words = lastName|strip|split: " " %}{% for word in words %}{# word | capitalize #} {% endfor %}<fancy>

I saw on LinkedIn that you are interested in smart building.

May I ask if you (or your clients) have ever used AI to regulate heating?

With our clients (L'Oréal, Dassault, Crédit Agricole), our AI reduces energy consumption by 15 to 27%.

We rely on the existing BMS, so no work is required.

You might also be interested in this.

<fancy>{% assign handle = 'now' | date: "%w" %}{% case handle %}{% when "1" %}Would you be available tomorrow at 11:30 am or on Wednesday morning to discuss this? {% when "2" %}Would you be available tomorrow at 11:30 am or on Thursday morning to discuss this? {Would you be available tomorrow at 11:30 am or Friday morning to discuss this matter when "4" %}Would you be available tomorrow at 11:30 am or Monday morning to discuss this matter when "5" %}Would you be available Monday at 11:30 am or Tuesday morning to discuss this matter when "5" %}<fancy>

Yours truly,

<fancy>{{signature}}<fancy>

Hello <fancy>M. De La Broïse<fancy>

I saw on LinkedIn that you are interested in smart building.

May I ask if you (or your clients) have ever used AI to regulate heating?

With our clients (L'Oréal, Dassault, Crédit Agricole), our AI reduces energy consumption by 15 to 27%.

We rely on the existing BMS, so no work is required.

You might also be interested in this.

<fancy>Would you be available tomorrow at 11:30 am or on Wednesday morning to discuss this?<fancy>

Yours truly,

<fancy>Adrien Lafond<fancy>

<fancy>Associate Director<fancy>

Adrien, CEO of twiiceapp and CMO of footbot killed it with this campaign and booked over 52 meetings!


‍

1523
emails sent 🤔
open rate 🙂
15%
reply rate 😁
2

Step two email

Variables
Example

Hello <fancy>{% if civility == "Mrs." or Civility == "Mrs." %}Mrs. {% else %}Mr. {% endif %}{% assign words = lastName|strip|split: " " %}{% for word in words %}{# word | capitalize #} {% endfor %}<fancy>

I suspect that your schedule is busy, so just one question please:

Could you please direct me to the person in charge of building energy performance?

Our AI might be of interest to them.

Thanks

Adrien

Sent from my phone - sorry for typos

Hello <fancy>M. De La Broïse<fancy>

I suspect that your schedule is busy, so just one question please:

Could you please direct me to the person in charge of building energy performance?

Our AI might be of interest to them.

Thanks

Adrien

Sent from my phone - sorry for typos

3

Step three email

Variables
Example

Hello <fancy>{% if civility == "Mrs." or Civility == "Mrs." %}Mrs. {% else %}Mr. {% endif %}{% assign words = lastName|strip|split : " " %}{% for word in words %}{# word | capitalize #} {% endfor %}<fancy>

What do you think?

Thanks

Adrien

Sent from my phone - sorry for the typos

Hello <fancy>M. De La Broïse<fancy>

What do you think?

Thanks

Adrien

Sent from my phone - sorry for the typos

4

Step four email

1

Step one email

Variables
Example
Results

Subject line: Artificial intelligence ‍

Hello <fancy>{% if civility == "Ms." or Civility == "Ms." %}Mrs. {% else %}Mr. {% endif %}{% assign words = lastName|strip|split: " " %}{% for word in words %}{# word | capitalize #} {% endfor %}<fancy>

I saw on LinkedIn that you are interested in smart building.

May I ask if you (or your clients) have ever used AI to regulate heating?

With our clients (L'Oréal, Dassault, Crédit Agricole), our AI reduces energy consumption by 15 to 27%.

We rely on the existing BMS, so no work is required.

You might also be interested in this.

<fancy>{% assign handle = 'now' | date: "%w" %}{% case handle %}{% when "1" %}Would you be available tomorrow at 11:30 am or on Wednesday morning to discuss this? {% when "2" %}Would you be available tomorrow at 11:30 am or on Thursday morning to discuss this? {Would you be available tomorrow at 11:30 am or Friday morning to discuss this matter when "4" %}Would you be available tomorrow at 11:30 am or Monday morning to discuss this matter when "5" %}Would you be available Monday at 11:30 am or Tuesday morning to discuss this matter when "5" %}<fancy>

Yours truly,

<fancy>{{signature}}<fancy>

Hello <fancy>M. De La Broïse<fancy>

I saw on LinkedIn that you are interested in smart building.

May I ask if you (or your clients) have ever used AI to regulate heating?

With our clients (L'Oréal, Dassault, Crédit Agricole), our AI reduces energy consumption by 15 to 27%.

We rely on the existing BMS, so no work is required.

You might also be interested in this.

<fancy>Would you be available tomorrow at 11:30 am or on Wednesday morning to discuss this?<fancy>

Yours truly,

<fancy>Adrien Lafond<fancy>

<fancy>Associate Director<fancy>

Adrien, CEO of twiiceapp and CMO of footbot killed it with this campaign and booked over 52 meetings!


‍

1523
emails sent 🤔
open rate 🙂
15%
reply rate 😁
2

Step two email

Variables
Example

Hello <fancy>{% if civility == "Mrs." or Civility == "Mrs." %}Mrs. {% else %}Mr. {% endif %}{% assign words = lastName|strip|split: " " %}{% for word in words %}{# word | capitalize #} {% endfor %}<fancy>

I suspect that your schedule is busy, so just one question please:

Could you please direct me to the person in charge of building energy performance?

Our AI might be of interest to them.

Thanks

Adrien

Sent from my phone - sorry for typos

Hello <fancy>M. De La Broïse<fancy>

I suspect that your schedule is busy, so just one question please:

Could you please direct me to the person in charge of building energy performance?

Our AI might be of interest to them.

Thanks

Adrien

Sent from my phone - sorry for typos

3

Step three email

Variables
Example

Hello <fancy>{% if civility == "Mrs." or Civility == "Mrs." %}Mrs. {% else %}Mr. {% endif %}{% assign words = lastName|strip|split : " " %}{% for word in words %}{# word | capitalize #} {% endfor %}<fancy>

What do you think?

Thanks

Adrien

Sent from my phone - sorry for the typos

Hello <fancy>M. De La Broïse<fancy>

What do you think?

Thanks

Adrien

Sent from my phone - sorry for the typos

4

Step four email

Variables
Example
Results

Subject line: Artificial intelligence ‍

Hello <fancy>{% if civility == "Ms." or Civility == "Ms." %}Mrs. {% else %}Mr. {% endif %}{% assign words = lastName|strip|split: " " %}{% for word in words %}{# word | capitalize #} {% endfor %}<fancy>

I saw on LinkedIn that you are interested in smart building.

May I ask if you (or your clients) have ever used AI to regulate heating?

With our clients (L'Oréal, Dassault, Crédit Agricole), our AI reduces energy consumption by 15 to 27%.

We rely on the existing BMS, so no work is required.

You might also be interested in this.

<fancy>{% assign handle = 'now' | date: "%w" %}{% case handle %}{% when "1" %}Would you be available tomorrow at 11:30 am or on Wednesday morning to discuss this? {% when "2" %}Would you be available tomorrow at 11:30 am or on Thursday morning to discuss this? {Would you be available tomorrow at 11:30 am or Friday morning to discuss this matter when "4" %}Would you be available tomorrow at 11:30 am or Monday morning to discuss this matter when "5" %}Would you be available Monday at 11:30 am or Tuesday morning to discuss this matter when "5" %}<fancy>

Yours truly,

<fancy>{{signature}}<fancy>

Hello <fancy>M. De La Broïse<fancy>

I saw on LinkedIn that you are interested in smart building.

May I ask if you (or your clients) have ever used AI to regulate heating?

With our clients (L'Oréal, Dassault, Crédit Agricole), our AI reduces energy consumption by 15 to 27%.

We rely on the existing BMS, so no work is required.

You might also be interested in this.

<fancy>Would you be available tomorrow at 11:30 am or on Wednesday morning to discuss this?<fancy>

Yours truly,

<fancy>Adrien Lafond<fancy>

<fancy>Associate Director<fancy>

Adrien, CEO of twiiceapp and CMO of footbot killed it with this campaign and booked over 52 meetings!


‍

1523
emails sent 🤔
open rate 🙂
15%
reply rate 😁
Use for free in lemlist
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BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

Adrien managed to get 50+ meetings with his prospects using lemlist. Let’s analyze why his outreach campaign worked:

1. Build a Relationship‍

From the first email, Adrien explains why he is reaching out to his prospects and underlines that he did his research on LinkedIn before sending the email. This made his prospects feel like Adrien knows them and understands their struggles - which makes his prospects more inclined to keep reading his email.

Then Adrien asked a question to deepen his understanding of his prospects. Asking questions about your prospect’s struggles is key to better get your prospect’s needs and struggles - before trying to sell them your solution.
‍

2. Add Social Proof
Next, Adrien used social proof to build credibility and a layer of trust with his prospects.

Adrien mentioned elements like:

  • big client names
  • specific numbers related to his service

3. Add a Clear CTA‍

Adrien closed his email with a call to action using liquid syntax. With this liquid syntax, his prospects received the perfect CTA requesting to meet at a time that aligns with when the email was sent.

A clear concise CTA tells your prospect exactly what the next step is and how they should respond which increases your chance of getting a reply.

If you wanna use liquid syntax in your campaigns, here’s a quick video to see how you can get the best results.

‍

Adrien, CEO of twiiceapp and CMO of footbot killed it with this campaign and booked over 52 meetings!


‍

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