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Sales

Automatic, ultra-targeted personalization

How Nils used smart targeting, and our power integration with Phantombuster and Dropcontact to get a 63% reply rate!
52
Emails sent
76%
Open rate
63%
Reply rate
1

Step one email

Subject line: New tools

Hello {% if civility == "Mr"%} Mr. {% Endif%} {% if civility == "Mrs"%} Mrs. {% Endif%} <fancy>{{lastName}}<fancy>,

By visiting your LinkedIn profile, I noticed your recent new role as Director of Operations of <fancy>{{companyName}}<fancy>.

Once you have been acquainted with all the tools used by the company, do you think that it could gain in operational efficiency by digitizing all multi-business processes: action plans, maintenance, quality, continuous improvement, audits, etc. ?

If so, our innovative technology should be interesting to you.

Do you have availability at the beginning of next week for a first telephone conversation on the subject?

Subject line: New tools

Hello Mrs <fancy>Smith<fancy>,

By visiting your LinkedIn profile, I noticed your recent new role as Director of Operations of <fancy>Tesla<fancy>.

Once you have been acquainted with all the tools used by the company, do you think that it could gain in operational efficiency by digitizing all multi-business processes: action plans, maintenance, quality, continuous improvement, audits, etc. ?

If so, our innovative technology should be interesting to you.

Do you have availability at the beginning of next week for a first telephone conversation on the subject?

Nils Poirier, CMO at Kostango, reached out to Director of operations via LinkedIn and email using Phantombuster + Dropcontact + lemlist integration and crushed it.

52
emails sent 🤔
76%
open rate 🙂
63%
reply rate 😁
2

Step two email

Subject line: same as 1st email

Hello {% if civility == "Mr"%} Mr. {% Endif%} {% if civility == "Mrs"%} Mrs. {% Endif%} <fancy>{{lastName}}<fancy>,

Having had no feedback from you following my last request, I take the liberty of getting back to you.

In my previous message I mentioned, following your new position, the dynamic of your Operations through our all-in-one digital workspace.

Companies such as Andros, FM Logistic, Rexel, Hutchinson, etc. automated their processes quickly using our technology.

I would like to be able to talk to you on this subject during a first short telephone meeting.

This time to be sure to stick to your calendar as well as possible, I'll let you choose a 15-minute time slot on my online calendar.

Subject line: same as 1st email

Hello Mrs <fancy>Smith<fancy>,

Having had no feedback from you following my last request, I take the liberty of getting back to you.

In my previous message I mentioned, following your new position, the dynamic of your Operations through our all-in-one digital workspace.

Companies such as Andros, FM Logistic, Rexel, Hutchinson, etc. automated their processes quickly using our technology.

I would like to be able to talk to you on this subject during a first short telephone meeting.

This time to be sure to stick to your calendar as well as possible, I'll let you choose a 15-minute time slot on my online calendar.

3

Step three email

Subject line: same as 1st email

Hello {% if civility == "Mr"%} Mr. {% Endif%} {% if civility == "Mrs"%} Mrs. {% Endif%} <fancy>{{lastName}}<fancy>,

I allow myself to come back to you following my previous requests. My emails may not have arrived at the right time, I hope this one will have better luck.

In addition to ERP, MES and HR software, we can support you in boosting cases of multi-business operational applications: action plan, maintenance, quality, continuous improvement, audits, supply, etc. .

In your opinion, which application cases / processes at <fancy>{{companyName}}<fancy> would gain in efficiency by their implementation in a digital application?

In order to talk over the phone, do not hesitate to reserve a time slot on my online agenda.

Subject line: same as 1st email

Hello Mrs <fancy>Smith<fancy>,

I allow myself to come back to you following my previous requests. My emails may not have arrived at the right time, I hope this one will have better luck.

In addition to ERP, MES and HR software, we can support you in boosting cases of multi-business operational applications: action plan, maintenance, quality, continuous improvement, audits, supply, etc. .

In your opinion, which application cases / processes at <fancy>Tesla<fancy> would gain in efficiency by their implementation in a digital application?

In order to talk over the phone, do not hesitate to reserve a time slot on my online agenda.

1

Step one email

Subject line: New tools

Hello {% if civility == "Mr"%} Mr. {% Endif%} {% if civility == "Mrs"%} Mrs. {% Endif%} <fancy>{{lastName}}<fancy>,

By visiting your LinkedIn profile, I noticed your recent new role as Director of Operations of <fancy>{{companyName}}<fancy>.

Once you have been acquainted with all the tools used by the company, do you think that it could gain in operational efficiency by digitizing all multi-business processes: action plans, maintenance, quality, continuous improvement, audits, etc. ?

If so, our innovative technology should be interesting to you.

Do you have availability at the beginning of next week for a first telephone conversation on the subject?

Subject line: New tools

Hello Mrs <fancy>Smith<fancy>,

By visiting your LinkedIn profile, I noticed your recent new role as Director of Operations of <fancy>Tesla<fancy>.

Once you have been acquainted with all the tools used by the company, do you think that it could gain in operational efficiency by digitizing all multi-business processes: action plans, maintenance, quality, continuous improvement, audits, etc. ?

If so, our innovative technology should be interesting to you.

Do you have availability at the beginning of next week for a first telephone conversation on the subject?

Nils Poirier, CMO at Kostango, reached out to Director of operations via LinkedIn and email using Phantombuster + Dropcontact + lemlist integration and crushed it.

52
emails sent 🤔
76%
open rate 🙂
63%
reply rate 😁
2

Step two email

Subject line: same as 1st email

Hello {% if civility == "Mr"%} Mr. {% Endif%} {% if civility == "Mrs"%} Mrs. {% Endif%} <fancy>{{lastName}}<fancy>,

Having had no feedback from you following my last request, I take the liberty of getting back to you.

In my previous message I mentioned, following your new position, the dynamic of your Operations through our all-in-one digital workspace.

Companies such as Andros, FM Logistic, Rexel, Hutchinson, etc. automated their processes quickly using our technology.

I would like to be able to talk to you on this subject during a first short telephone meeting.

This time to be sure to stick to your calendar as well as possible, I'll let you choose a 15-minute time slot on my online calendar.

Subject line: same as 1st email

Hello Mrs <fancy>Smith<fancy>,

Having had no feedback from you following my last request, I take the liberty of getting back to you.

In my previous message I mentioned, following your new position, the dynamic of your Operations through our all-in-one digital workspace.

Companies such as Andros, FM Logistic, Rexel, Hutchinson, etc. automated their processes quickly using our technology.

I would like to be able to talk to you on this subject during a first short telephone meeting.

This time to be sure to stick to your calendar as well as possible, I'll let you choose a 15-minute time slot on my online calendar.

3

Step three email

Subject line: same as 1st email

Hello {% if civility == "Mr"%} Mr. {% Endif%} {% if civility == "Mrs"%} Mrs. {% Endif%} <fancy>{{lastName}}<fancy>,

I allow myself to come back to you following my previous requests. My emails may not have arrived at the right time, I hope this one will have better luck.

In addition to ERP, MES and HR software, we can support you in boosting cases of multi-business operational applications: action plan, maintenance, quality, continuous improvement, audits, supply, etc. .

In your opinion, which application cases / processes at <fancy>{{companyName}}<fancy> would gain in efficiency by their implementation in a digital application?

In order to talk over the phone, do not hesitate to reserve a time slot on my online agenda.

Subject line: same as 1st email

Hello Mrs <fancy>Smith<fancy>,

I allow myself to come back to you following my previous requests. My emails may not have arrived at the right time, I hope this one will have better luck.

In addition to ERP, MES and HR software, we can support you in boosting cases of multi-business operational applications: action plan, maintenance, quality, continuous improvement, audits, supply, etc. .

In your opinion, which application cases / processes at <fancy>Tesla<fancy> would gain in efficiency by their implementation in a digital application?

In order to talk over the phone, do not hesitate to reserve a time slot on my online agenda.

Subject line: New tools

Hello {% if civility == "Mr"%} Mr. {% Endif%} {% if civility == "Mrs"%} Mrs. {% Endif%} <fancy>{{lastName}}<fancy>,

By visiting your LinkedIn profile, I noticed your recent new role as Director of Operations of <fancy>{{companyName}}<fancy>.

Once you have been acquainted with all the tools used by the company, do you think that it could gain in operational efficiency by digitizing all multi-business processes: action plans, maintenance, quality, continuous improvement, audits, etc. ?

If so, our innovative technology should be interesting to you.

Do you have availability at the beginning of next week for a first telephone conversation on the subject?

Subject line: New tools

Hello Mrs <fancy>Smith<fancy>,

By visiting your LinkedIn profile, I noticed your recent new role as Director of Operations of <fancy>Tesla<fancy>.

Once you have been acquainted with all the tools used by the company, do you think that it could gain in operational efficiency by digitizing all multi-business processes: action plans, maintenance, quality, continuous improvement, audits, etc. ?

If so, our innovative technology should be interesting to you.

Do you have availability at the beginning of next week for a first telephone conversation on the subject?

Nils Poirier, CMO at Kostango, reached out to Director of operations via LinkedIn and email using Phantombuster + Dropcontact + lemlist integration and crushed it.

52
emails sent 🤔
76%
open rate 🙂
63%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Smart way of searching

For this campaign Nils reached out to Directors of Operations in target factories. These people receive a lot of requests and it is quite hard to differentiate contenders sometimes.

With a Phantombuster + Dropcontact + Lemlist automation, he managed to add automatically all new Directors who were in this position for the maximum 3 months to his campaign. Since they were relatively new in their role/company, Nils offered a SaaS product that helps companies like theirs to manage their operations.

He first congratulates them on their new position after which Nils delivers an invitation to try his SaaS product in an effort to structure their operations.

Adapt your emails to the audience

Since Director of Operations are high-profile prospects, Nils opted for a more formal approach in his cold emails.

Whenever you choose your buyer persona, you need to understand that the wording and style of copywriting play important roles. With one audience it's cool to use memes and jokes, whereas others might be more "professional", to begin with.

Nils Poirier, CMO at Kostango, reached out to Director of operations via LinkedIn and email using Phantombuster + Dropcontact + lemlist integration and crushed it.

You're one cold email away 💪

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