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Sales

Selling outbound sales training

How Pierre Levi is selling his cold emailing & Linkedin outreach training. Translated from 🇫🇷
325
Emails sent
31%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Subject: Training

Hello <fancy>{{firstName}}<fancy>,

I hope you are doing well in these strange times!

I'm looking to get in touch with decision-makers from the <fancy>{{companyName}}<fancy> sales team... are you the right person to talk to?

I'm contacting you because I manage the B2B commercial training at the Brickyard.

We help SMEs through our "Automated Prospecting" to sustainably increase their pipeline, with healthy LinkedIn automation and by email.

I would love to learn more about your acquisition and prospecting methods.

Would you like someone to call you to chat?

Yours,

<fancy>{{signature}}<fancy>

Subject: Training

Hello <fancy>Tom<fancy>,

I hope you are doing well in these strange times!

I'm looking to get in touch with decision-makers from the <fancy>Clicky<fancy> sales team... are you the right person to talk to?

I'm contacting you because I manage the B2B commercial training at the Brickyard.

We help SMEs through our "Automated Prospecting" to sustainably increase their pipeline, with healthy LinkedIn automation and by email.

I would love to learn more about your acquisition and prospecting methods.

Would you like someone to call you to chat?

Yours,

<fancy>Pierre<fancy>

Pierre Levi, Head of Growth at La Briqueterie, was keen to book meetings with high-quality prospects via cold email and try to close deals later on.

325
emails sent 🤔
77%
open rate 🙂
31%
reply rate 😁
2

Step two email

Variables
Example
Subject: Training

Hello <fancy>{{firstName}}<fancy>,

I hope that you are not too overwhelmed and that you manage to find time
for important things.

Did you have a chance to read my last email? It contains various training courses on the latest automated prospecting techniques.

Our customers are able to see an average of 3 to 4 times better results by using these B2B strategies. If I piqued your curiosity, I let you watch this video, a sample of what we do at the Briqueterie:

‍

‍

What do you think? Our Clotilde is full of energy, eh? 😂

Don't hesitate to let me know if you want to meet and discuss everything.

Yours,

<fancy>{{signature}}<fancy>

Hello <fancy>Tom<fancy>,

I hope that you are not too overwhelmed and that you manage to find time
for important things.

Did you have a chance to read my last email? It contains various training courses on the latest automated prospecting techniques.

Our customers are able to see an average of 3 to 4 times better results by using these B2B strategies. If I piqued your curiosity, I let you watch this video, a sample of what we do at the Briqueterie:

‍

‍

What do you think? Our Clotilde is full of energy, eh? 😂

Don't hesitate to let me know if you want to meet and discuss everything.

Yours,

<fancy>Pierre<fancy>

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results

Subject: Training

Hello <fancy>{{firstName}}<fancy>,

I hope you are doing well in these strange times!

I'm looking to get in touch with decision-makers from the <fancy>{{companyName}}<fancy> sales team... are you the right person to talk to?

I'm contacting you because I manage the B2B commercial training at the Brickyard.

We help SMEs through our "Automated Prospecting" to sustainably increase their pipeline, with healthy LinkedIn automation and by email.

I would love to learn more about your acquisition and prospecting methods.

Would you like someone to call you to chat?

Yours,

<fancy>{{signature}}<fancy>

Subject: Training

Hello <fancy>Tom<fancy>,

I hope you are doing well in these strange times!

I'm looking to get in touch with decision-makers from the <fancy>Clicky<fancy> sales team... are you the right person to talk to?

I'm contacting you because I manage the B2B commercial training at the Brickyard.

We help SMEs through our "Automated Prospecting" to sustainably increase their pipeline, with healthy LinkedIn automation and by email.

I would love to learn more about your acquisition and prospecting methods.

Would you like someone to call you to chat?

Yours,

<fancy>Pierre<fancy>

Pierre Levi, Head of Growth at La Briqueterie, was keen to book meetings with high-quality prospects via cold email and try to close deals later on.

325
emails sent 🤔
77%
open rate 🙂
31%
reply rate 😁
2

Step two email

Variables
Example
Subject: Training

Hello <fancy>{{firstName}}<fancy>,

I hope that you are not too overwhelmed and that you manage to find time
for important things.

Did you have a chance to read my last email? It contains various training courses on the latest automated prospecting techniques.

Our customers are able to see an average of 3 to 4 times better results by using these B2B strategies. If I piqued your curiosity, I let you watch this video, a sample of what we do at the Briqueterie:

‍

‍

What do you think? Our Clotilde is full of energy, eh? 😂

Don't hesitate to let me know if you want to meet and discuss everything.

Yours,

<fancy>{{signature}}<fancy>

Hello <fancy>Tom<fancy>,

I hope that you are not too overwhelmed and that you manage to find time
for important things.

Did you have a chance to read my last email? It contains various training courses on the latest automated prospecting techniques.

Our customers are able to see an average of 3 to 4 times better results by using these B2B strategies. If I piqued your curiosity, I let you watch this video, a sample of what we do at the Briqueterie:

‍

‍

What do you think? Our Clotilde is full of energy, eh? 😂

Don't hesitate to let me know if you want to meet and discuss everything.

Yours,

<fancy>Pierre<fancy>

3

Step three email

4

Step four email

Variables
Example
Results

Subject: Training

Hello <fancy>{{firstName}}<fancy>,

I hope you are doing well in these strange times!

I'm looking to get in touch with decision-makers from the <fancy>{{companyName}}<fancy> sales team... are you the right person to talk to?

I'm contacting you because I manage the B2B commercial training at the Brickyard.

We help SMEs through our "Automated Prospecting" to sustainably increase their pipeline, with healthy LinkedIn automation and by email.

I would love to learn more about your acquisition and prospecting methods.

Would you like someone to call you to chat?

Yours,

<fancy>{{signature}}<fancy>

Subject: Training

Hello <fancy>Tom<fancy>,

I hope you are doing well in these strange times!

I'm looking to get in touch with decision-makers from the <fancy>Clicky<fancy> sales team... are you the right person to talk to?

I'm contacting you because I manage the B2B commercial training at the Brickyard.

We help SMEs through our "Automated Prospecting" to sustainably increase their pipeline, with healthy LinkedIn automation and by email.

I would love to learn more about your acquisition and prospecting methods.

Would you like someone to call you to chat?

Yours,

<fancy>Pierre<fancy>

Pierre Levi, Head of Growth at La Briqueterie, was keen to book meetings with high-quality prospects via cold email and try to close deals later on.

325
emails sent 🤔
77%
open rate 🙂
31%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Identify decision-makers first.

Although Pierre did some heavy researching initially, he still aims to make sure he's speaking to the right person before going for the ask. Although the receiver will know there's a sales ask at the end of the tunnel, the last two sentences put things into perspective in an interesting way, without revealing too much.

And so, if Pierre is talking to the right person, they can figure out what is it about. If not, they know to whom to forward this email too.

Multi-channel approach.

One magical thing that Pierre did was to connect with prospects on LinkedIn first and establish a connection, before jumping into their inbox. By doing so, most of the prospects already knew Pierre and were more open to see what the email is about and, possibly, forward the email if they need to.

On the other hand, Pierre didn't allow to be repetitive or for quality to drop with another email in the sequence. Instead, he decided to give a bit more valuable insight through a video and mention the impact his training is making on his clients. Credibility (results), then proof (video). Results will follow.

What can we learn from Julia's cold email sequence?

  • It's pure brilliance to build a connection on LinkedIn first, prior to sending cold emails
  • Always follow-up with your prospects
  • Make sure to add results to your email as your words don't count without them

Pierre Levi, Head of Growth at La Briqueterie, was keen to book meetings with high-quality prospects via cold email and try to close deals later on.

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