We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Short and clear ice breaker.

Nobody likes generic cold emails. They're soulless and robotic. That's why first impressions matter and why it's a good idea to individually tailor your intro line. It doesn't have to always be insanely unique, but there's no reason why you can't make it genuine and have your prospects feel like a human is talking to them.

Credibility and results.

Showcasing your results builds credibility. Promising a result isn't the same as "I know how to do it because I've done it already". That's one of the key reasons why Alexander's cold email worked.

You can take it even a step further and show each prospect different results and clients, based on your strategy of course. In that case, you would just use custom text tags.

What can we learn from Julia's cold email sequence?

• Connect with prospects based on context and get to the point quickly
• It's always a good idea to mention relevant successes from your past

Alexander Gray, CEO & Founder of Leadist.io, had a goal to capture audience attention and position his company as a trustworthy partner to lift their outbound sales.