Sales

Find affiliate partners

How Stan Mattingly, Founder of xy.consulting & 5-Day Wix Challenge, built great relationships with Wix agencies through cold emails πŸš€
75
Emails sent
97%
Open rate
65%
Reply rate
1

Step one email

Subject: Re: Wix marketplace opportunity for <fancy>{{companyName}}<fancy>

Hey <fancy>{{firstName}}<fancy>.

<fancy>{{First Line}}<fancy>

My name is Stan, and I just launched The 5-Day Wix Challenge through my Wix Partner agency, xy.consulting LLC. The 5-Day Wix Challenge is a 5 day course we created specifically to handle Marketplace leads who may be under budget or more interested in learning how to build a website on Wix themselves. In the last month since launch, we have registered more than 20 students from our own leads, and it continues to grow!

Due to its success and incredibly positive impact on our bottom line, I am reaching out to offer <fancy>{{companyName}}<fancy> the opportunity to become one of our first Wix Partner affiliates. Are you available for a quick call this week or next to speak about potentially adding this course to your down-sell arsenal?

Hakuna Matata,

Subject: Re: Wix marketplace opportunity for <fancy>Awesome Wix Agency<fancy>

Hey <fancy>Max<fancy>.

<fancy>I came across your agency and saw you've served more than 1k clients. What a feat! Also, I love the promo code for a logo design order on the footer of your website. Outside of my inquiry below, I would love the chance to speak with you about how you've achieved such high volume.<fancy>

My name is Stan, and I just launched The 5-Day Wix Challenge through my Wix Partner agency, xy.consulting LLC. The 5-Day Wix Challenge is a 5 day course we created specifically to handle Marketplace leads who may be under budget or more interested in learning how to build a website on Wix themselves. In the last month since launch, we have registered more than 20 students from our own leads, and it continues to grow!

Due to its success and incredibly positive impact on our bottom line, I am reaching out to offer <fancy>Awesome Wix Agency<fancy> the opportunity to become one of our first Wix Partner affiliates. Are you available for a quick call this week or next to speak about potentially adding this course to your down-sell arsenal?

Hakuna Matata,

Stan Mattingly, Founder of xy.consulting, and 5-Day Wix Challenge built great relationships with Wix agencies through cold emails πŸš€

75
emails sent πŸ€”
97%
open rate πŸ™‚
65%
reply rate 😁
2

Step two email

Subject: Stayed the same as in the first email

Hey <fancy>{{firstName}}<fancy>! I know you're busy, so I just wanted to bump this to the top of your inbox!

May the sales be with you,

Subject: Stayed the same as in the first email

Hey <fancy>Max<fancy>! I know you're busy, so I just wanted to bump this to the top of your inbox!

May the sales be with you,

3

Step three email

Subject: Stayed the same as in the first email

Hi <fancy>{{firstName}}<fancy>. Just wanted to follow up with an awesome new win for 5-Day Wix Challenge. We've already sold 5 more seats for our February 15th-19th cohort since my last email. Keep in mind, this is all while still selling our in-house website design services to qualified Wix Marketplace leads.

Super excited for the potential here!

Subject: Stayed the same as in the first email

Hi <fancy>Max<fancy>. Just wanted to follow up with an awesome new win for 5-Day Wix Challenge. We've already sold 5 more seats for our February 15th-19th cohort since my last email. Keep in mind, this is all while still selling our in-house website design services to qualified Wix Marketplace leads.

Super excited for the potential here!

1

Step one email

Subject: Re: Wix marketplace opportunity for <fancy>{{companyName}}<fancy>

Hey <fancy>{{firstName}}<fancy>.

<fancy>{{First Line}}<fancy>

My name is Stan, and I just launched The 5-Day Wix Challenge through my Wix Partner agency, xy.consulting LLC. The 5-Day Wix Challenge is a 5 day course we created specifically to handle Marketplace leads who may be under budget or more interested in learning how to build a website on Wix themselves. In the last month since launch, we have registered more than 20 students from our own leads, and it continues to grow!

Due to its success and incredibly positive impact on our bottom line, I am reaching out to offer <fancy>{{companyName}}<fancy> the opportunity to become one of our first Wix Partner affiliates. Are you available for a quick call this week or next to speak about potentially adding this course to your down-sell arsenal?

Hakuna Matata,

Subject: Re: Wix marketplace opportunity for <fancy>Awesome Wix Agency<fancy>

Hey <fancy>Max<fancy>.

<fancy>I came across your agency and saw you've served more than 1k clients. What a feat! Also, I love the promo code for a logo design order on the footer of your website. Outside of my inquiry below, I would love the chance to speak with you about how you've achieved such high volume.<fancy>

My name is Stan, and I just launched The 5-Day Wix Challenge through my Wix Partner agency, xy.consulting LLC. The 5-Day Wix Challenge is a 5 day course we created specifically to handle Marketplace leads who may be under budget or more interested in learning how to build a website on Wix themselves. In the last month since launch, we have registered more than 20 students from our own leads, and it continues to grow!

Due to its success and incredibly positive impact on our bottom line, I am reaching out to offer <fancy>Awesome Wix Agency<fancy> the opportunity to become one of our first Wix Partner affiliates. Are you available for a quick call this week or next to speak about potentially adding this course to your down-sell arsenal?

Hakuna Matata,

Stan Mattingly, Founder of xy.consulting, and 5-Day Wix Challenge built great relationships with Wix agencies through cold emails πŸš€

75
emails sent πŸ€”
97%
open rate πŸ™‚
65%
reply rate 😁
2

Step two email

Subject: Stayed the same as in the first email

Hey <fancy>{{firstName}}<fancy>! I know you're busy, so I just wanted to bump this to the top of your inbox!

May the sales be with you,

Subject: Stayed the same as in the first email

Hey <fancy>Max<fancy>! I know you're busy, so I just wanted to bump this to the top of your inbox!

May the sales be with you,

3

Step three email

Subject: Stayed the same as in the first email

Hi <fancy>{{firstName}}<fancy>. Just wanted to follow up with an awesome new win for 5-Day Wix Challenge. We've already sold 5 more seats for our February 15th-19th cohort since my last email. Keep in mind, this is all while still selling our in-house website design services to qualified Wix Marketplace leads.

Super excited for the potential here!

Subject: Stayed the same as in the first email

Hi <fancy>Max<fancy>. Just wanted to follow up with an awesome new win for 5-Day Wix Challenge. We've already sold 5 more seats for our February 15th-19th cohort since my last email. Keep in mind, this is all while still selling our in-house website design services to qualified Wix Marketplace leads.

Super excited for the potential here!

Subject: Re: Wix marketplace opportunity for <fancy>{{companyName}}<fancy>

Hey <fancy>{{firstName}}<fancy>.

<fancy>{{First Line}}<fancy>

My name is Stan, and I just launched The 5-Day Wix Challenge through my Wix Partner agency, xy.consulting LLC. The 5-Day Wix Challenge is a 5 day course we created specifically to handle Marketplace leads who may be under budget or more interested in learning how to build a website on Wix themselves. In the last month since launch, we have registered more than 20 students from our own leads, and it continues to grow!

Due to its success and incredibly positive impact on our bottom line, I am reaching out to offer <fancy>{{companyName}}<fancy> the opportunity to become one of our first Wix Partner affiliates. Are you available for a quick call this week or next to speak about potentially adding this course to your down-sell arsenal?

Hakuna Matata,

Subject: Re: Wix marketplace opportunity for <fancy>Awesome Wix Agency<fancy>

Hey <fancy>Max<fancy>.

<fancy>I came across your agency and saw you've served more than 1k clients. What a feat! Also, I love the promo code for a logo design order on the footer of your website. Outside of my inquiry below, I would love the chance to speak with you about how you've achieved such high volume.<fancy>

My name is Stan, and I just launched The 5-Day Wix Challenge through my Wix Partner agency, xy.consulting LLC. The 5-Day Wix Challenge is a 5 day course we created specifically to handle Marketplace leads who may be under budget or more interested in learning how to build a website on Wix themselves. In the last month since launch, we have registered more than 20 students from our own leads, and it continues to grow!

Due to its success and incredibly positive impact on our bottom line, I am reaching out to offer <fancy>Awesome Wix Agency<fancy> the opportunity to become one of our first Wix Partner affiliates. Are you available for a quick call this week or next to speak about potentially adding this course to your down-sell arsenal?

Hakuna Matata,

Stan Mattingly, Founder of xy.consulting, and 5-Day Wix Challenge built great relationships with Wix agencies through cold emails πŸš€

75
emails sent πŸ€”
97%
open rate πŸ™‚
65%
reply rate 😁
TEST this template for free

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
‍

BECOMEΒ LEMLISTERΒ OFΒ THEΒ WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Make your emails unique

Stan did a great job with personalization. He checked all prospects' websites and added a custom intro line that eventually became a highly-targeted ice-breaker. πŸ”₯

If you want people to read your whole email, you need to break the ice πŸ₯Ά. The best way to accomplish that is by making your intro lines unique to every prospect individually.

For example, you can make references to their website, LinkedIn profile or even a common interest between you two.

Know your audience

Their target market for this campaign were Wix Agencies. In other words, businesses who typically build Wix websites for Wix users. The sequence was created to recruit these agencies into their partner program to begin selling the coarse as a downsell.

The main goal was to book meetings, then sell the agency on becoming a partner and allow them to start selling the course as a "downsell" in their sales process.

Stan knows the market and the real pains that this audience has. You should be an expert before reaching out to anyone.

Stan Mattingly, Founder of xy.consulting, and 5-Day Wix Challenge built great relationships with Wix agencies through cold emails πŸš€

You're one cold email away πŸ’ͺ

Start making your dreams happen and send your first campaign today.

Start for free