We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Genuine instead of fake compliments.

Talking to Nenad, he explained how a simple, yet honest compliment that addresses a previously targeted prospect can do a tremendous job. In this case, he and his client Predrag handpicked prospects that they would prefer to work with, Afterward, all they did is simply compliment their work.

Once the meetings were booked, they could easily talk to them about their work, build a rapport, and sign clients that would be a pleasure to work with.

Straightforward, but friendly call-to-action.

It doesn't take long for their prospects to figure out that they're reading a sales email. But it feels different as it was not boringly sales-y. That's because it's not pushy, it speaks to the right audience and there's proof that matches the written words in the email body.

In both the first and second email, you realize it's the same call-to-action but it's structured in a different way. Relevant links build credibility, his ask and the next step are both super clear, and the follow-up eliminates friction in a really cool way.

What can we learn from Nenad's cold email sequence?

• Pick the clients you want to work with and prioritize them
• Give honest compliments you can back later on
• Send follow-up emails that are quick, but cool summaries of the previous email

Nenad Pavlov, Co-Founder of SimplyGrow lead gen agency, helped one of his clients target animation studios to perfection and generated 150+ warm leads with smart targeting and a straightforward pitch.