We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.‍

Outreach automation‍

Ilya's strategy was to go all-in on automated workflows. The first step was to connect with relevant people prior to this he created an ICP for this audience on LinkedIn.

After this, he just added all of them to his email campaign and they started receiving his invitation email on autopilot. He manages to accomplish that through lemlist's integration with Phantombuster that helped him automate the process with ease.‍

Personalized image‍

The second step was to send them an email. But Ilya wanted it to be personalized. This way, people immediately recognize him. By adding personalized variables like the prospect's first name, company name, and logo, along with a clear value prop, he increased the click rate and number of membership requests.