Sales Strategy

SendNow has shut down: 11 Best Alternatives

lemlist team

July 25, 2024

7 min. read

lemlist team

LAST UPDATED

July 10, 2024

READING TIME

7 min.

In February 2024 SendNow stopped running.

If you liked the tool, you may need help now searching for the best alternative.

We’ve put together a list of the best SendNow alternatives that have similar features such as multiple email account integration, sequence builders and auto-follow-ups, and A/B email testing.

Software	Free Trial or Plan	Entry Price (billed anually)	Multichannel Outreach	Warmup Email	B2B Lead Database	Personalization	Multi-sender per campaign
SendNow	❌	$39	❌ (only email)	❌	❌	❌	❌
lemlist	✅	$32	✅	✅	✅	Text, image, & video	✅
Outreach	❌	on request	✅	❌	❌	Text only	✅
Apollo	✅	$49	✅	❌	✅	Text only	✅
Waalaxy	✅	$60	✅	❌	❌	Text only	❌
Instantly	✅	$30	❌	✅	✅	Text only	✅
Snov.io	✅	$39	✅	✅ (from Snov 5K Pro)	✅	Text only	✅
Amplemarket	✅	on request	✅	✅	✅	Text only	✅
Mailshake	❌	$44	✅	✅	✅	Text, image, & video	✅
Reply	✅	$49	✅	✅	✅	Text only	✅
Woodpecker	✅	$25	✅	✅	❌	Text only	✅
Klenty	✅	$50	✅	❌	✅	Text, image, & video	✅

1. lemlist

Rating ⭐⭐⭐⭐⭐

G2 4.4/5 (245 reviews) | Capterra 4.6/5 (381 reviews)

Overview

lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel one-on-one. You can increase your reply rates by using lemlist AI ice breaker generator and AI multichannel campaign generator.

lemlist helps you quickly put together your email lists as it has 450M+ potential buyers in its Lead Database.

Unlike SendNow, it helps you to scale your campaigns while keeping that human touch. It considers data points like industry, job title, and recent social media posts, to hyper-personalize emails that engage your leads.

SendNow vs lemlist: Key Features

	SendNow	lemlist
Rating (Capterra)	4.8 ⭐(46 reviews)	4.6 ⭐(381 reviews)
Email finder and verifier	❌ (only email verifier)	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	✅
Custom images & videos	❌	✅
A/B testing	✅	✅
CRM Integrations	❌	✅

SendNow does a good job as a cold outreach platform, but lemlist can get you more replies with its B2B lead database, AI-powered customization features, and CRM integrations.

Pricing

With four pricing plans to choose from, ranging from $39 to $159.

All plans include access to lemcal starter, and you wan access lemwarm on plans Email Pro and above.

lemlist is the best SendNow alternative for email outreach.

lemlist can help you improve engagement and response rates with its AI-powered features, advanced conditions, and B2B lead database.

✅ Pros

Template hub to create your sequences and personalize your workflow
Access to 450M+ B2B lead database
Hyper-personalization and liquid syntax in your outreach messages

❌ Cons

High learning curve due to its extensive features
Other alternatives might be better for mass, non-personalized cold email campaigns.

2. Outreach

Rating ⭐⭐⭐⭐

G2 4.3/5 (3,407 reviews) | Capterra 4.4/5 (293 reviews)

Overview

Outreach is a SendNow alternative that can save you time by streamlining repetitive tasks. With Outreach, you no longer have to manually send follow-up emails or schedule appointments.

‍

Also, Outreach allows for data synchronization across multiple platforms and creates a smooth workflow as integrates with popular email platforms and CRM systems.

SendNow vs Outreach: Key Features

	SendNow	Outreach
Rating	4.8 ⭐ (46 reviews)	4.4 ⭐ (293 reviews)
Email finder and verifier	✅	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	❌
Custom images & videos	❌	❌ (only text)
A/B testing	✅	✅
CRM Integrations	❌	✅

While it has a lower rating than SendNow, Outreach has more features to improve your email campaign results. Similar to SendNow, it doesn’t have a B2B lead database, so you have to manually build and expand your email lists.

Pricing

Outreach has two different plans, although they do not disclose pricing.

Additionally, there is no possibility to test the tool out for free.

You can replace SendNow with Outreach if CRM integrations and multichannel outreach are an important part of your sales process. To get a head start with the B2B lead database, you should switch to another SendNow alternative from our list.

✅ Pros

Easy to track Outreach campaign performance with reporting
Multichannel approach
Create personalized outreach campaigns to fit your prospect’s preferences

❌ Cons

Occasional glitches
Steep learning curve
No free trial or plan

3. Apollo

Rating ⭐⭐⭐⭐⭐

G2 4.8/5 (7,017 reviews) | Capterra 4.6/5 (344 reviews)

Overview

Apollo.io is one of the SendNow alternatives that offers an email finder feature.

However, Apollo doesn’t offer features to boost your deliverability, so your emails might end up in your prospect’s spam folder.

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Want to know more? ⬇️

SendNow vs Apollo.io: Key Features

	SendNow	Apollo
Rating (Capterra)	4.8 ⭐(46 reviews)	4.6 ⭐(344 reviews)
Email finder and verifier	✅	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	✅
Custom images & videos	❌	❌ (only text)
A/B testing	✅	✅
CRM Integrations	❌	✅

Unlike SendNow, Apollo.io comes with a database you can use to reach more inboxes and boost your reply rates. However, you can’t add personalized images or videos to your campaigns.

Pricing

Apollo offers four different pricing plans, including a totally free plan, which will allow you to send unlimited emails (but with limited features).

Pricing ranges from $59 to $149.

With CRM integrations, multichannel outreach, and a B2B lead database, Apollo.io can successfully replace SendNow. However, with its Basic plan starting at $49 (billed annually), Apollo.io isn’t the cheapest SendNow alternative.

✅ Pros

Free trial for every plan
Integration with most CRMs and Zapier.
Custom tracking domain for every plan

❌ Cons

Lacks advanced campaign conditions such as personalized triggers or criteria
Apollo.io doesn’t have in-app chat support
You can’t personalize your emails with custom videos or images

4. Waalaxy

Rating ⭐⭐⭐⭐

G2 4.6/5 (520 reviews) | Capterra 4.4/5 (249 reviews)

Overview

Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities.

With Walaaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.

The pre-filled message templates should make it easier for you to contact your LinkedIn connections.

‍

Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities. With Walaaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.

The pre-filled message templates should make it easier for you to contact your LinkedIn connections.

SendNow vs Waalaxy: Key Features

	SendNow	Waalaxy
Rating (Capterra)	4.8 ⭐(46 reviews)	4.4 ⭐(249 reviews)
Email finder and verifier	❌ (only email verifier)	❌ (only email finder)
Multichannel outreach	❌ (only email)	✅ (email and LinkedIn)
B2B Lead Database	❌	❌
Custom images & videos	❌	❌
A/B testing	✅	❌
CRM Integrations	❌	✅

Waalaxy can help you better engage with your prospect through its multichannel outreach feature. However, you can’t use it to A/B test your emails or custom images or videos as part of your outreach strategy.

Pricing

Bear in mind that the pricing shown in the image is the pricing set for a 12-month compromise. It increases exponentially if you decide to contract 3 or 1 month separately.

Waalaxy offers three pricing plans. By subscribing for just one month, pricing can range up to 160€ per month.

All plans offer a free trial.

Waalaxy is a good SendNow alternative if you heavily focus on LinkedIn lead importing and outreach. However, you can get better results with your cold outreach by switching to a more versatile tool that comes with A/B testing, AI-powered features, or customizable landing pages

✅ Pros

Freemium plan
Import new prospects to your campaign based on their LinkedIn activity
Track your campaign performance in real-time

❌ Cons

Lack of A/B testing
Pricing increases quickly
No 24/7 support

5. Instantly

Rating ⭐⭐⭐⭐⭐

G2 4.9/5 (2,659 reviews)

Overview

Switching from SendNow to a different cold email outreach tool might be a challenge, as you have to get used to a new interface. However, Instantly’s UI is quite easy to use, so you don’t waste time setting up your campaigns.

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Is Instantly the best fit for you?

SendNow vs Instantly: Key Features

	SendNow	Instantly
Rating (Capterra)	4.8 ⭐(46 reviews)	3.9 ⭐(5 reviews)
Email finder and verifier	❌ (only email verifier)	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	✅
Custom images & videos	❌	❌
A/B testing	✅	✅
CRM Integrations	❌	✅

Unlike SendNow, Instantly improves your cold outreach with multichannel outreach capabilities and a database of potential clients. However, it doesn’t come with a high level of email personalization, as you can’t include custom images or videos for each lead.

Pricing

Instantly offer two different pricing categories. One for Sending and Warmup, and the second for Leads.

Both categories are comprised of four different plans and include a free trial.

In the image below, are the prices for Sending and Warmup.

The con of this pricing plan is that total billing can really scale up if you need both features.

Instantly is a SendNow alternative that can help you optimize your cold email outreach with A/B testing and CRM integrations.

✅ Pros

Domain check before launching campaigns
Email rotation
Unlimited warm-ups

❌ Cons

Lacks AI features to generate your campaigns
Lacks image and video personalization
No Chrome extension.

6. Snov.io

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (416 reviews) | Capterra 4.5/5 (211 reviews)

Overview

Snov.io is an email marketing and outreach platform that helps you engage with prospects and customers through email.

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Snov.io has an email finder tool that allows you to find potential leads according to custom criteria.

For example, you can find new leads based on company name, job title, or industry.

SendNow vs Snov.io: Key Features

	SendNow	Snov.io
Rating (Capterra)	4.8 ⭐ (46 reviews)	4.5 ⭐ (211 reviews)
Email finder and verifier	❌ (only email verifier)	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	✅
Custom images & videos	❌	✅ (with code)
A/B testing	✅	✅ (from Pro 5k Plan)
CRM Integrations	❌	✅

Snov.io is easy to set up and use and it has a similar rating to SendNow. However, some of its more powerful features are available on its more expensive plans.

Pricing

Snov offers two paid plans of $30 and $75 when billed annually and a Free trial plan.

Snov.io has enough features to successfully replace SendNow as your email outreach tool. However, if you decide to subscribe, it can quickly turn expensive.

You need to buy credits on Snov.io to perform tasks on the Email Finder, Email Verifier, and the REST API. Each attempt to search an email or verify a lead costs 1 credit.

✅ Pros

Email finder
Solid integrations with other software and CRMs
Follow-ups to grow conversion rate with email-drip campaigns

❌ Cons

Lacks templates, so you’ll have to come up with the perfect cold email structure
You’ll need an HTML code for custom videos or images
AI capabilities are limited to email writing

7. Amplemarket

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (308 reviews) | Capterra 4.8/5 (5 reviews)

Overview

Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.

‍

Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.

SendNow vs Amplemarket: Key Features

	SendNow	Amplemarket
Rating (Capterra)	4.8 ⭐ (46 reviews)	4.8 ⭐ (5 reviews)
Email finder and verifier	❌ (only email verifier)	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	✅
Custom images & videos	❌	❌
A/B testing	✅	❌
CRM Integrations	❌	✅

Amplemarket has a better rating than SendNow and it also has its own email finder and verifier and lead database. Despite being the more versatile option, you can’t optimize your campaigns through A/B email testing.

Pricing

You can request a demo with Amplemarket and then receive pricing plans.

Amplemarket has more versatile features than SendNow and can be a good replacement even if its customization capabilities are limited.

It can be a good fit for businesses with bigger marketing budgets as its pricing plans could be too expensive for individual users or smaller companies.

✅ Pros

Multichannel outreach
In-app live support
AI copywriter

❌ Cons

Could be too expensive for smaller businesses
Lacks options to customize Amplemarket’s UI.
No free trial

8. Mailshake

Rating ⭐⭐⭐⭐⭐

G2 4.7/5 (263 reviews) | Capterra 4.6/5 (113 reviews)

Overview

Mailshake stands out amongst other SendNow alternatives due to its easy-to-use interface. Even the very beginners in sales outreach will find it easy to use.

Besides its eye-catching UI, Mailshake is designed to help businesses optimize their email marketing campaigns and improve email deliverability.

SendNow vs Mailshake: Key Features

	SendNow	Mailshake
Rating (Capterra)	4.8 ⭐ (46 reviews)	4.6 ⭐ (113 reviews)
Email finder and verifier	❌ (only email verifier)	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	✅
Custom images & videos	❌	✅
A/B testing	✅	✅
CRM Integrations	❌	✅

Pricing

Mailshake offers three different pricing plans, ranging from $25 to $85 per month when billed annually.

Although it lacks a free trial.

As Mailshake allows you to send a large number of emails, there's a chance that some recipients may mark your emails as spam. This can impact your sender reputation and deliverability rates.

✅ Pros

User-friendly UI
Warning when sending two emails to the same person.
Mailshake is compatible with any email service provider

❌ Cons

Doesn’t allow multiple sends per campaign
Can’t set up advanced conditions for your email campaign
No free trial.

9. Reply.io

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (1,307 reviews) | Capterra 4.6/5 (96 reviews)

Overview

Reply.io is a sales engagement platform that offers features and capabilities to help businesses succeed in outbound sales communication.

Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels - LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the possibility of customizing images and videos.

reply.io as sendnow alternative — Credit: Reply.io

It integrates with popular CRM systems, email platforms, and sales and marketing tools. So it simplifies data synchronization and workflow automation.

SendNow vs Reply.io: Key Features

	SendNow	Reply.io
Rating (Capterra)	4.8 ⭐ (46 reviews)	4.6 ⭐ (96 reviews)
Email finder and verifier	❌ (only email verifier)	✅
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	✅
Custom images & videos	❌	❌
A/B testing	✅	✅
CRM Integrations	❌	✅

Pricing

Reply offers a free trial.

The three different pricing plans range from $49 to $166 per month when billed annually.

Although the Email Volume automates your email outreach, only in plans Multichannel and Agency do you have the opportunity to send multichannel campaigns.

Reply.io has templates, best practices, tips, an email health feature, and other tools that will help you get the attention of your prospects.

✅ Pros

Automate repetitive tasks such as lead evaluation, data entry, or email follow-ups
Customizable CTAs in videos.
+40 email templates

❌ Cons

Restricted support for advanced condition workflows
Additional paid add-ons such as the dedicated CMS
Limited options for customizing email templates

10. Woodpecker

Rating ⭐⭐⭐⭐⭐

G2 4.1/5 (50 reviews) | Capterra 4.7/5 (35 reviews)

Overview

This email automation and outreach platform is designed for sales teams and professionals, so it can be a good alternative to SendNow.

Woodpecker has a friendly interface, so you can start using it right away. It has enough features to start your campaigns, but it doesn’t come with a client database.

With Woodpecker, reaching out to a lot of prospects can quickly become expensive, so it’s not the best choice if you’re on a budget. Also, there are other tools with more complex features that will cost you less.

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Also, the Woodpecker algorithm helps you avoid common email marketing mistakes, such as sending the same email to someone who already replied.

SendNow vs Woodpecker: Key Features

	SendNow	Woodpecker
Rating (Capterra)	4.8 ⭐ (46 reviews)	4.7 ⭐ (35 reviews)
Email finder and verifier	❌ (only email verifier)	❌ (only invalid email detection)
Multichannel outreach	❌ (only email)	✅
B2B Lead Database	❌	❌
Custom images & videos	❌	❌
A/B testing	✅	✅
CRM Integrations	❌	✅

Similar to SendNow, Woodpecker doesn’t have a B2B lead database, but it helps you connect with the right people with its invalid email detection tool.

Also, it has multichannel outreach capabilities.

Pricing

‍Woodpecker used to have a pay-as-you-go pricing system but now offers three different pricing plans starting at $29 which still scale up as you add more contacted prospects.

Woodpecker offers a free trial.

✅ Pros

Check and block any invalid email addresses before launching your campaign
A/B testing
Automation sequences are easy to set up.

❌ Cons

Limited AI features
Lacks a B2B lead database.
Limited scaling options

11. Klenty

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (374 reviews) | Capterra 4.6/5 (44 reviews)

Overview

Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes.

It has plenty of features to streamline the sales process and increase engagement with prospects.

Besides SendNow’s email verifier and A/B testing features, Klenty can help you automate your email outreach and follow-up processes. However, some of the most advanced features are not available with Klenty’s starter plan.

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‍

Do you still want to know more? ⬇️

SendNow vs Klenty: Key Features

	SendNow	Klenty
Rating (Capterra)	4.8 ⭐ (46 reviews)	4.6 ⭐ (44 reviews)
Email finder and verifier	❌ (only email verifier)	✅
Multichannel outreach	❌ (only email)	✅ (starting with the Growth plan)
B2B Lead Database	❌	✅
Custom images & videos	❌	✅ (with integration)
A/B testing	✅	✅
CRM Integrations	❌	✅

Pricing

Four different plans to choose from, and a free trial for each one.

Prices range from $50 to $100 in the disclosed plans. Additionally, you can also get a customized plan which fits your needs.

✅ Pros

Efficiently integrates with CRM systems
Personalized outreach
A/B testing

❌ Cons

Monthly subscriptions are not available
Customer support is available 24/5
Non-friendly user interface

Which SendNow Alternative Is the Best for You?

There are plenty of SendNow alternatives, so choosing the right one isn’t easy.

If you’re looking for a tool that’s not that expensive and has a friendly user interface, you should give Woodpecker a try.

In case you want more advanced features such as AI, CRM integration, or multichannel outreach, you should try Waalaxy, Outreach, or Apollo.

We recommend lemlist as the best SendNow alternative as it’s the only budget-friendly cold outreach tool that helps you reach inboxes and get replies.

→ Start your 14-day free lemlist trial here

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	G2 Rating	Price	Best for	Standout feature	Con
SmartWinnr	4.9 star star star star star	$30/mo $75/mo $2,999/mo	Large, distributed sales teams	AI evaluation precision, gamified KPIs	Lack of tracking system
Performio	4.6 star star star star star-half	Not publicly available	Sales operations and finance teams	Powerful configurability	Limited training resources and complex to navigate
Varicent	4.4 star star star star star-half	Not publicly available	Mid-market and enterprise businesses	Comprehensive incentive management	Potentially high cost and steep learning curve
QuotaPath	4.7 star star star star star-half	$15/user/mo $40/user/mo Enterprise: custom price	Complex sales structures and businesses of all sizes	Complex sales structures and businesses of all sizes	Steep learning curve
Anaplan	4.6 star star star star star-half	Not publicly available	Collaborative teams	Connected planning	Complexity and steep learning curve
Xactly	4.6 star star star star star-half	Not publicly available	Companies with complex sales structures	Complex incentive compensation management (ICM) with high efficiency and accuracy	Complexity for smaller teams and potentially high costs
Qobra	4.7 star star star star star-half	Not publicly available	Companies who want to automate commission calculations and payouts	Simplicity and ease of use	Lack of features like redirection
ElevateHQ	4.7 star star star star star-half	$30/user/mo $35/user/mo Custom: upon request	Businesses that need a comprehensive and user-friendly sales compensation management software	Ease of use and adoption	Lack of ability to configure the product based on user needs
Everstage	4.8 star star star star star-half	Not publicly available	Companies with modern sales culture and businesses who want real-time insights	A built-in dispute management and real-time visibility	Users say it works slowly, customer support is slow
Sales Cookie	4.9 star star star star star	$30/user/mo $50/user/mo	Smaller sales teams	Powerful automation	Lesser user base and average user interface
Spiff	4.7 star star star star star-half	Not publicly available	Companies with scalable needs	Automated Commission Calculations	Lack of filtering by date, no mobile app

ERP vs. CRM

ERP

CRM

Summary

Backbone of a business's internal operations.

Backbone of customer-centric interactions and operations.

Goal

To centralize and streamline core business processes in a company.

To increase customer experience, satisfaction and loyalty, and boost sales.

Focus

Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).

All interactions with leads and customers.

Manages

Internal business data like financial data, inventory levels, production details, supply chain, HR info.

All customer data like contact info, purchase history, communication history, customer preferences and more.

Users

Finance, accounting, operations, supply chain, and HR departments.

Customer-facing teams like sales, marketing, and customer service.

Benefits

Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.

Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.

Price

$150 per user per year on average.

$10 to $30 per user per month on average.

PRM Tool	Rating	Feature	Pro	Con	Mobile App	Integrations	Free Plan	Pricing
Airtable	4.65 star star star star star-half	Org-wide alignment	User-friendly layout and database	Suboptimal as a personal CRM	square-check	Lack of tracking system	square-check	Team: $20/month Business: $45/month
Dex	4.7 star star star star star-half	Social Media Integration	Easy contact data collection	No marketing/sales features	square-check	Lack of tracking system	square-xmark 7-day trial	$12/month
Notion	4.75 star star star star star-half	Block Functions	High customization capability	Not a dedicated CRM	square-check	Limited	square-check	Plus: €7.50/month Business: €14/month
Monica	N/A	Open-source	Open-source flexibility	Requires extensive manual input	square-xmark	Limited	square-check Self-hosted	$9/month or $90/year
Hippo App	3.1 star star star	Simple iOS app	Ideal for non-tech-savvy users	iPhone only	square-check iOS only	Limited	square-xmark 1-month trial	$1.49/month or $14.99/month
Contacts+	3.6 star star star star-half	Smart Contact Management	Feature-rich and flexible	Reported bugs	square-check	Rich	square-xmark 7-day trial	Premium: $13.99/month Teams: $17.99/month
Folk	4.4 star star star star star-half	Customizable Interface	Customizable for teamwork	Pricey for personal use	square-check	Rich	square-xmark	Standard: $24/member Premium: $39/member
Close	4.7 star star star star star-half	Integrated Calling	Integrated Calling	Too sales-oriented & pricey	square-check	Rich	square-xmark 14-day trial	Startup: $59/user/month Professional: $329/user/month
Covve App	4.8 star star star star star	Business Card Scanning	Business Card Scanning	Mobile only	square-check	Limited	square-check	$9.99/month
Nimble	4.45 star star star star star-half	160+ app integrations	Comprehensive integrations	No free app version	square-check	Rich	square-xmark 14-day trial	$29.90/month or $24.90/month (billed annually)

	Capterra Rating	Free Trial	Free Plan	Starting Price (excluding the free plan)	Maximum Price (for the most expensive plan)	Best for
HubSpot CRM	4.5 star star star star star-half	square-check 14-day	square-check	€15/month/seat billed annually	€792/month/3 seats billed annually + €45/month for each extra seat	Versatility and free plan
Salesforce CRM	4.2 star star star star	square-check 30-day	square-xmark But it offers reduced price to authorised nonprofit organisations	€25/user/month	€500/user/month billed annually (includes Einstein AI)	Best overall operational CRM
Zoho CRM	4.3 star star star star star-half	square-xmark	square-check Limited to 3 users	Comprehensive incentive management	€52/user/month billed annually	Small-medium businesses and automation
Pipedrive	4.5 star star star star star-half	square-check 14-day	square-xmark	€14/seat/month billed annually	€99/seat/month billed annually	Sales teams and ease of use
Agile CRM	4.1 star star star star	square-xmark	square-check Limited 10 users	$9.99/user/month billed annually	$64.99/user/month billed annually	Free plan for very small teams up to 10

CRM goal	Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown	1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).	2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.	3. Achievable: A 10% increase is possible based on historical data and potential improvements.	4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.	5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions	Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.	Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.	Step 3: Develop targeted landing pages with clear calls to action for qualified leads.	Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.	Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes	Increased sales and revenue	Improved marketing automation ROI	Marketing and sales alignment	Data-driven marketing optimization

Table

CDP Software

CRM Software

Approach

Data-centric

Customer-centric

Focus

Interactions across various channels and touchpoints, both online and offline.

Sales, marketing, and customer service interactions.

Functionality

Automatically collects, organizes, tags, and makes data available in real-time.

Helps businesses track customer interactions, sales pipelines, prospects, and service requests.

Goals

Personalized customer experiences across all channels.

Better customer relationships, streamlined processes, and improved profitability.

Benefits

Data integration, management, and accessibility, allowing for detailed analysis and segmentation.

Better communication within teams and with customers by organizing information about customer interactions and history.

Data Handling

Handles both identified and anonymous data, stitches together various data points.

Deals primarily with identified customer data.

Use Cases

Personalized marketing campaigns, targeted advertising, content customization across multiple channels.

Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.

Examples

Insider, Bloomreach, Salesforce Marketing Cloud CDP

HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM

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Analytics

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