sales strategy

SendNow is shutting down: 11 Best Alternatives

lemlist team
LAST UPDATED
June 7, 2024
READING TIME
7 min.

SendNow has announced that it is shutting down after launching it on AppSumo late last year.

Users have been given two weeks, until mid-February 2024, to download their data from SendNow.

With the risk of losing your SendNow data and the time running out, which SendNow alternative is the best for you?

We’ve put together a list of the best SendNow alternatives that have similar features such as multiple email account integration, sequence builders and auto-follow ups, and A/B email testing. And if you’re looking to upgrade your email outreach strategy, some of the alternatives include a potential clients database, AI-powered features, CRM integrations, or multichannel outreach.

Software Free Trial or Plan Entry Price
(billed anually)
Multichannel Outreach Warmup Email B2B Lead Database Personalization Multi-sender per campaign
SendNow $39 ❌ (only email)
lemlist $32 Text, image, & video
Outreach on request Text only
Apollo $49 Text only
Waalaxy $60 Text only
Instantly $30 Text only
Snov.io $39 ✅ (from Snov 5K Pro) Text only
Amplemarket on request Text only
Mailshake $44 Text, image, & video
Reply $49 Text only
Woodpecker $25 Text only
Klenty $50 Text, image, & video

lemlist

best sendnow alternative

lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel one-on-one. You can increase your reply rates by using lemlist AI ice breaker generator and AI multichannel campaign generator.

lemlist helps you quickly put together your email lists as it has 450M+ potential buyers in its Lead Database.

Unlike SendNow, it helps you to scale your campaigns while keeping that human touch. It considers data points like industry, job title, and recent social media posts, to hypersonalize emails that engage your leads.

SendNow vs lemlist: Key Features

SendNow lemlist
Rating (Capterra) 4.8 ⭐(46 reviews) 4.6 ⭐(375 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

SendNow does a good job as a cold outreach platform, but lemlist can get you more replies with its B2B lead database, AI-powered customization features, and CRM integrations.

Pros:

  • shortens the time it takes you to create an email campaign with ready-to-go landing pages
  • gets you access to 450M+ potential buyers with its B2B lead data base
  • helps you personalize the message for every lead

Cons:

  • it might take time to learn how to use its extensive features, but with time, you'll master it.
  • starting at $39, it isn’t the cheapest SendNow alternative, but you still get access to some of its most advanced features
  • other alternatives might be better for mass, non-personalized cold email campaigns.

Pricing:

how much does lemlist cost

lemlist is the best SendNow alternative as a platform for email outreach. lemlist can help you improve engagement and response rates with its AI-powered features, advanced conditions, and B2B lead database.

Outreach

outreach vs sendnow

Outreach is a SendNow alternative that can save you time by streamlining repetitive tasks. With Outreach, you no longer have to manually send follow-up emails or schedule appointments.

Also, Outreach allows for data synchronization across multiple platforms and creates a smooth workflow as integrates with popular email platforms and CRM systems.

SendNow vs Outreach: Key Features

SendNow Outreach
Rating 4.8 ⭐ (46 reviews) 4.4 ⭐ (291 reviews)
Email finder and verifier
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos ❌ (only text)
A/B testing
CRM Integrations

While it has a lower rating than SendNow, Outreach has more features to improve your email campaign results. Similar to SendNow, it doesn’t have a B2B lead database, so you have to manually build and expand your email lists.

Pros:

  • its reporting features make it easy to track Outreach campaign performance
  • can engage with prospects through multiple channels
  • helps you create personalized outreach campaigns to fit your prospect’s preferences

Cons

  • might run into the occasional glitch
  • optimizing your email marketing campaign might be difficult with Outreach as it has a steep learning curve.
  • without a free trial or plan, you can’t test it before deciding to buy

Pricing:

how much does outreach cost

You can replace SendNow with Outreach if CRM integrations and multichannel outreach are an important part of your sales process. To get a head start with the B2B lead database, you should switch to another SendNow alternative from our list.

Apollo

sendnow vs apollo

Apollo.io is one of the SendNow alternatives that comes with an email finder. However, Apollo doesn’t have a deliverability boost feature, so your emails might end up in your prospect’s spam folder.

SendNow vs Apollo.io: Key Features

SendNow Apollo
Rating (Capterra) 4.8 ⭐(46 reviews) 4.6 ⭐(337 reviews)
Email finder and verifier
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos ❌ (only text)
A/B testing
CRM Integrations

Unlike SendNow, Apollo.io comes with a database you can use to reach more inboxes and boost your reply rates. However, you can’t add personalized images or videos to your campaigns.

Pros:

  • free trial is available for each of its plans.
  • it integrates with most CRMs and Zapier.
  • has custom domain tracking for every plan.

Cons:

  • lacks advanced campaign conditions such as personalized triggers or criteria.
  • Apollo.io doesn’t have in-app chat support.
  • you can’t personalize your emails with custom videos or images.

Pricing:

how much does apollo.io cost

With CRM integrations, multichannel outreach, and a B2B lead database, Apollo.io can successfully replace SendNow. However, with its Basic plan starting at $49 (billed annually), Apollo.io isn’t the cheapest SendNow alternative.

Waalaxy

sendnow vs waalaxy

Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities. With Walaaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.

The pre-filled message templates should make it easier for you to contact your LinkedIn connections.

SendNow vs Waalaxy: Key Features

SendNow Waalaxy
Rating (Capterra) 4.8 ⭐(46 reviews) 4.5 ⭐(246 reviews)
Email finder and verifier ❌ (only email verifier) ❌ (only email finder)
Multichannel outreach ❌ (only email) ✅ (email and LinkedIn)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Waalaxy can help you better engage with your prospect through its multichannel outreach feature. However, you can’t use it to A/B test your emails or custom images or videos as part of your outreach strategy.

Pros:

  • Waalaxy has a free plan you can try to test its features.
  • you can import new prospects to your campaign based on their LinkedIn activity.
  • you can keep track of your campaign performance in real time.

Cons:

  • you can’t A/B test your email campaigns.
  • its cheapest plan starts at $120 (paid monthly), so costs will quickly add up.
  • you can contact their support team only 5/7d.

Pricing:

how much does waalaxy cost

Waalaxy is a good SendNow alternative if you heavily focus on LinkedIn lead importing and outreach. However, you can get better results with your cold outreach by switching to a more versatile tool that comes with A/B testing, AI-powered features, or customizable landing pages

Instantly

instantly vs sendnow

Switching from SendNow to a different cold email outreach tool might be a challenge, as you have to get used to a new interface. However, Instantly’s UI is quite easy to use, so you don’t waste time setting up your campaigns.

SendNow vs Instantly: Key Features

SendNow Instantly
Rating (Capterra) 4.8 ⭐(46 reviews) 3.5 ⭐(4 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Unlike SendNow, Instantly improves your cold outreach with multichannel outreach capabilities and a database of potential clients. However, it doesn’t come with a high level of email personalization, as you can’t include custom images or videos for each lead.

Pros:

  • check if your domains are correctly set up before launching your email campaign.
  • rotates sending emails between your accounts to ensure a natural behavior.
  • unlimited warm-up to scale your campaigns faster.

Cons:

  • it doesn’t have AI features to generate your campaigns.
  • no possibility of personalizing emails with custom images or videos.
  • no Chrome extension.

Pricing:

how much does instantly cost

Instantly is a SendNow alternative that can help you optimize your cold email outreach with A/B testing and CRM integrations. You can test these features before paying, as Instantly has a free trial available. However, it has a significantly lower rate than SendNow.

Snov.io

replace sendnow with snov.io

Snov.io is an email marketing and outreach platform that helps you engage with prospects and customers through email. Snov.io has an email finder tool that allows you to find potential leads according to custom criteria.

For example, you can find new leads based on company name, job title, or industry.

SendNow vs Snov.io: Key Features

SendNow Snov.io
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.6 ⭐ (207 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos ✅ (with code)
A/B testing ✅ (from Pro 5k Plan)
CRM Integrations

Snov.io is easy to set up and use and it has a similar rating to SendNow. However, some of its more powerful features are available on its more expensive plans.

Pros:

  • the email finder makes it easy for you to build an email list.
  • integrates with popular CRM systems, email platforms, and other sales and marketing tools.
  • helps you follow up to grow conversion rate through email-drip campaigns.

Cons:

  • doesn’t provide cold email templates, so you’ll have to come up with the perfect cold email structure.
  • can’t add custom videos or images without editing the HTML code.
  • AI capabilities are limited to email writing.

Pricing:

how much does snov cost

Snov.io has enough features to successfully replace SendNow as your email outreach tool. You can even test it without paying through its Trial plan. However, if you decide to subscribe, it can quickly turn expensive.

You need to buy credits on Snov.io to perform tasks on the Email Finder, Email Verifier, and the REST API. Each attempt to search an email or verify a lead costs 1 credit.

Amplemarket

replace sendnow with amplemarket

Amplemarket is a platform designed to help modern sales teams with the outreach process. It leverages AI to identify leads, manage email campaigns, and schedule meetings.

Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.

SendNow vs Amplemarket: Key Features

SendNow Amplemarket
Rating (Capterra) 4.8 ⭐ (46 reviews) 5 ⭐ (4 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Amplemarket has a better rating than SendNow and it also has its own email finder and verifier and lead database. Despite being the more versatile option, you can’t optimize your campaigns through A/B email testing.

Pros:

  • helps you to contact leads through email, phone, and LinkedIn.
  • has in-app live support to help you solve any technical issues.
  • AI copywriter who can write cold openers on LinkedIn.

Cons:

  • could be too expensive for smaller businesses.
  • not a lot of options to customize Amplemarket’s UI.
  • no free trial.

Pricing:

how much does amplemarket cost

Amplemarket has more versatile features than SendNow and can be a good replacement even if its customization capabilities are limited.

It can be a good fit for businesses with bigger marketing budgets as its pricing plans could be too expensive for individual users or smaller companies.

Mailshake

mailshake as sendnow alternative

Mailshake stands out amongst other SendNow alternatives due to its easy-to-use interface. Even the very beginners in sales outreach will find it easy to use.

Besides its eye-catching UI, Mailshake is designed to help businesses optimize their email marketing campaigns and improve email deliverability.

SendNow vs Mailshake: Key Features

SendNow Mailshake
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.7 ⭐ (108 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Pros:

  • the UI is user-friendly, which makes it easy to use.
  • it warns you about sending two emails to the same person.
  • Maiilshake is compatible with any email service provider.

Cons:

  • doesn’t allow multiple sends per campaign.
  • can’t set up advanced conditions for your email campaign.
  • doesn’t have a free trial.

Pricing:

how much does mailshake cost

As Mailshake allows you to send a large number of emails, there's a chance that some recipients may mark your emails as spam. This can impact your sender reputation and deliverability rates.

Also, with a starting price of $59 and no free trial, you can’t test Mailshake before paying.

Reply.io

reply.io as sendnow alternative
Credit: Reply.io

Reply.io is a sales engagement platform that offers features and capabilities to help businesses succeed in outbound sales communication.

It integrates with popular CRM systems, email platforms, and sales and marketing tools. So it simplifies data synchronization and workflow automation.

SendNow vs Reply.io: Key Features

SendNow Reply.io
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.6 ⭐ (96 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels - LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the possibility of customizing images and videos.

Pros:

  • helps you automate repetitive tasks such as lead evaluation, data entry, or email follow-ups.
  • allows you to customize CTAs in videos.
  • has more than 40 email templates designed to improve open rates.

Cons:

  • restricted support for advanced condition workflows.
  • additional paid add-ons such as the dedicated CMS can drive up the costs.
  • limited options for customizing email templates.

Pricing:

how much does reply.io cost

Reply.io has templates, best practices, tips, an email health feature, and other tools that will help you get the attention of your prospects. While there is a free plan that you can try, you should consider the $59 starting price before subscribing.

Woodpecker

sendnow vs woodpecker
Credit: Woodpecker.co

Woodpecker has a free 7-day trial, so you can test it before SendNow shuts down. This email automation and outreach platform is designed for sales teams and professionals, so it can be a good alternative to SendNow.

Also, the Woodpecker algorithm helps you avoid common email marketing mistakes, such as sending the same email to someone who already replied.

SendNow vs Woodpecker: Key Features

SendNow Woodpecker
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.5 ⭐ (32 reviews)
Email finder and verifier ❌ (only email verifier) ❌ (only invalid email detection)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Similar to SendNow, Woodpecker doesn’t have a B2B lead database, but it helps you connect with the right people with its invalid email detection tool. Also, it has multichannel outreach capabilities.

Pros:

  • checks and blocks any invalid email addresses before launching your campaign.
  • supports A/B testing so you can figure out what works best.
  • the automation sequences are easy to set up.

Cons:

  • has limited AI features, so you have to manually create campaigns or write icebreakers.
  • doesn’t provide a B2B lead database.
  • limited scaling options.

Pricing:

how much does woodpecker cost

Woodpecker has a friendly interface, so you can start using it right away. It has enough features to start your campaigns, but it doesn’t come with a client database.

With Woodpecker, reaching out to a lot of prospects can quickly become expensive, so it’s not the best choice if you’re on a budget. Also, there are other tools with more complex features that will cost you less.

Klenty

sendnow vs klenty
Credit: G2.com

Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes.

It has plenty of features to streamline the sales process and increase engagement with prospects. However, it’s one of the most expensive SendNow alternatives with prices starting from $60.

SendNow vs Klenty: Key Features

SendNow Klenty
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.7 ⭐ (43 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email) ✅ (starting with the Growth plan)
B2B Lead Database
Custom images & videos ✅ (with integration)
A/B testing
CRM Integrations

Besides SendNow’s email verifier and A/B testing features, Klenty can help you automate your email outreach and follow-up processes. However, some of the most advanced features are not available with Klenty’s starter plan.

Pros:

  • efficiently integrates with CRM systems for smooth data flow.
  • personalize outreach with flexible sequences.
  • has a 14-day free trial.

Cons:

  • you can only get an annual or quarterly subscription.
  • customer support is available 24/5.
  • it doesn’t have the friendliest user interface.

Pricing:

how much does klenty cost

Klenty can help you set up an efficient email campaign with its email outreach and follow-up process automation tools. However, with a starting price of $60, it’s one of the most expensive SendNow alternatives on the list.

Which SendNow Alternative Is the Best for You?

There are plenty of SendNow alternatives, so choosing the right one isn’t easy. If you’re looking for a tool that’s not that expensive and has a friendly user interface, you should give Woodpecker a try.

In case you want more advanced features such as AI, CRM integration, or multichannel outreach, you should try Waalaxy, Outreach, or Apollo.

We recommend lemlist as the best SendNow alternative as it’s the only budget-friendly cold outreach tool that helps you reach inboxes and get replies.

→ Try a 14-day free lemlist trial here

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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization

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