Rémi Kokabi | Updated August 10, 2026 | 13 min read

SendNow shut down: the 11 best alternatives for cold outreach in 2026

SendNow shut down: the 11 best SendNow alternatives for cold outreach in 2026

In February 2024, SendNow went dark. If you were mid-campaign when it happened, you know the scramble: exporting lists, hunting for a new home, wondering which tool actually fits how you sell today.
In this article, we’ll break down 11 SendNow replacements by features, pricing, and where each one makes sense, so you can pick the right fit and get back to booking meetings. We’ve focused on the capabilities that matter now, including multichannel outreach, a built-in lead database, warm-up, and AI personalization.

Contents

  1. lemlist
  2. Outreach
  3. Apollo
  4. Waalaxy
  5. Instantly
  6. Snov.io
  7. Amplemarket
  8. Mailshake
  9. Reply.io
  10. Woodpecker
  11. Klenty
Software
Free Trial or Plan
Entry Price (billed annually)
Multichannel Outreach
Warmup Email
B2B Lead Database
Personalization
Multi-sender per campaign
SendNow
❌
$39
❌ (only email)
❌
❌
❌
❌
lemlist
✅
$55
✅
✅
✅
Text, image, & video
✅
Outreach
❌
on request
✅
❌
❌
Text only
✅
Apollo
✅
$49
✅
❌
✅
Text only
✅
Waalaxy
✅
$60
✅
❌
❌
Text only
❌
Instantly
✅
$30
❌
✅
✅
Text only
✅
Snov.io
✅
$39
✅
✅ (from Snov 5K Pro)
✅
Text only
✅
Amplemarket
✅
on request
✅
✅
✅
Text only
✅
Mailshake
❌
$44
✅
✅
✅
Text, image, & video
✅
Reply
✅
$49
✅
✅
✅
Text only
✅
Woodpecker
✅
$25
✅
✅
❌
Text only
✅
Klenty
✅
$50
✅
❌
✅
Text, image, & video
✅

1. lemlist

Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (1,400+ reviews)
Overview
lemlist is the AI outbound platform that helps sales teams cover their total addressable market with relevant outreach at every scale.
The old playbook was volume: send more, personalize with a first name, hope something sticks. That approach is worn out. According to a Gartner sales survey, sellers who effectively partner with AI tools are 3.7 times more likely to meet quota than those who do not.
lemlist brings together four AI capabilities that no other tool on this list combines in one platform. lemAgent works as a conversational copilot that builds a full multichannel campaign from a single chat, researching accounts and drafting sequences for you. Smart Messaging clones your voice from one recording and uses AI variables to clean data, segment lists, and write copy that sounds like you. AI Agentic Enrichment pulls structured context from websites, LinkedIn, CRM records, and past call recordings, so every message reflects what’s specific about each lead. Intent Signal Agents watch for hiring, funding, tech-stack changes, and website visits, then route those leads into campaigns at the moment they’re most likely to reply.
lemlist runs all of this across email, LinkedIn, calls, WhatsApp, and SMS from one workflow. You can start from its 650M+ contacts and 65M+ companies database, or upload your own list and enrich it with verified emails and phone numbers.
Unlike SendNow, lemlist helps you scale your campaigns while keeping that human touch. It considers data points like industry, job title, company news, and recent LinkedIn activity to hyper-personalize emails that engage your leads.
SendNow vs lemlist: Key Features
SendNow
lemlist
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.6 ⭐ (381 reviews)
Email finder and verifier
❌ (only email verifier)
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
✅
Custom images & videos
❌
✅
A/B testing
✅
✅
CRM Integrations
❌
✅
SendNow did a good job as a cold outreach platform, but lemlist can get you more replies with its B2B lead database, AI-powered customization features, and CRM integrations.
Pricing
lemlist has three paid plans, Email at $55/month, Multichannel at $87/month, and Enterprise with custom pricing, plus a 14-day free trial (see lemlist pricing).
lemlist is the best SendNow alternative for email outreach. It helps you improve engagement and response rates with its AI-powered features, advanced conditions, and B2B lead database.
✅ Pros
  • Access to a 650M+ contact B2B lead database
  • lemAgent builds and refines full multichannel campaigns from a single chat
  • Voice cloning and hyper-personalization that keep outreach sounding human
  • Unified inbox to track and answer every message from one place
For more lemlist benefits, feel free to check out our users’ Success Stories and decide for yourself.
That includes Mindee’s CEO, who says he doubled his rates while saving up to 70% on his tool stack by using lemlist, a tool that can take care of lead generation, email warm-up, and AI-powered multichannel outreach.
❌ Cons
  • High learning curve due to its extensive features
  • Other alternatives might be better for mass, non-personalized cold email campaigns

2. Outreach

Rating ⭐⭐⭐⭐
G2 4.3/5 (3,407 reviews) | Capterra 4.4/5 (293 reviews)
Overview
Outreach is a SendNow alternative that can save you time by streamlining repetitive tasks. With Outreach, you no longer have to manually send follow-up emails or schedule appointments.
Outreach also allows for data synchronization across multiple platforms and creates a smooth workflow, as it integrates with popular email platforms and CRM systems.
SendNow vs Outreach: Key Features
SendNow
Outreach
Rating
4.8 ⭐ (46 reviews)
4.4 ⭐ (293 reviews)
Email finder and verifier
✅
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
❌
Custom images & videos
❌
❌ (only text)
A/B testing
✅
✅
CRM Integrations
❌
✅
While it has a lower rating than SendNow, Outreach has more features to improve your email campaign results. Similar to SendNow, it doesn’t have a B2B lead database, so you have to manually build and expand your email lists.
Pricing
Outreach has two different plans, although it does not disclose pricing. There is also no option to test the tool out for free.
You can replace SendNow with Outreach if CRM integrations and multichannel outreach are an important part of your sales process. To get a head start with a B2B lead database, you should switch to another SendNow alternative from our list.
✅ Pros
  • Easy to track campaign performance with reporting
  • Multichannel approach
  • Create personalized outreach campaigns to fit your prospect’s preferences
❌ Cons
  • Occasional glitches
  • Steep learning curve
  • No free trial or plan

3. Apollo

Rating ⭐⭐⭐⭐⭐
G2 4.8/5 (7,017 reviews) | Capterra 4.6/5 (344 reviews)
Overview
Apollo.io is one of the SendNow alternatives that offers an email finder feature.
However, Apollo doesn’t offer features to boost your deliverability, so your emails might end up in your prospect’s spam folder.
SendNow vs Apollo.io: Key Features
SendNow
Apollo
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.6 ⭐ (344 reviews)
Email finder and verifier
✅
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
✅
Custom images & videos
❌
❌ (only text)
A/B testing
✅
✅
CRM Integrations
❌
✅
Unlike SendNow, Apollo.io comes with a database you can use to reach more inboxes and boost your reply rates. However, you can’t add personalized images or videos to your campaigns.
Pricing
Apollo offers four pricing plans, including a free plan that lets you send unlimited emails (with limited features). It also offers a free trial for every tier.
Apollo.io can replace SendNow with CRM integrations, multichannel outreach, and a B2B lead database. Keep in mind its paid tiers position it at the mid-to-upper end of tools in this space.
✅ Pros
  • Free trial for every plan
  • Integration with most CRMs and Zapier
  • Custom tracking domain for every plan
❌ Cons
  • Lacks advanced campaign conditions such as personalized triggers or criteria
  • Apollo.io doesn’t have in-app chat support
  • You can’t personalize your emails with custom videos or images

4. Waalaxy

Rating ⭐⭐⭐⭐
G2 4.6/5 (520 reviews) | Capterra 4.4/5 (249 reviews)
Overview
Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities. With Waalaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.
The pre-filled message templates should make it easier for you to contact your LinkedIn connections.
SendNow vs Waalaxy: Key Features
SendNow
Waalaxy
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.4 ⭐ (249 reviews)
Email finder and verifier
❌ (only email verifier)
❌ (only email finder)
Multichannel outreach
❌ (only email)
✅ (email and LinkedIn)
B2B Lead Database
❌
❌
Custom images & videos
❌
❌
A/B testing
✅
❌
CRM Integrations
❌
✅
Waalaxy can help you better engage with your prospects through its multichannel outreach feature. However, you can’t use it to A/B test your emails or add custom images or videos to your outreach strategy.
Pricing
Waalaxy offers three pricing plans, all with a free trial. Pricing is set for a 12-month commitment and increases if you opt for a shorter billing cycle.
Waalaxy is a good SendNow alternative if you heavily focus on LinkedIn lead importing and outreach. However, you can get better results with your cold outreach by switching to a more versatile tool that comes with A/B testing, AI-powered features, or customizable landing pages.
✅ Pros
  • Freemium plan
  • Import new prospects to your campaign based on their LinkedIn activity
  • Track your campaign performance in real time
❌ Cons
  • Lack of A/B testing
  • Pricing increases quickly
  • No 24/7 support

5. Instantly

Rating ⭐⭐⭐⭐⭐
G2 4.9/5 (2,659 reviews)
Overview
Switching from SendNow to a different cold email outreach tool might be a challenge, as you have to get used to a new interface. However, Instantly’s UI is quite easy to use, so you don’t waste time setting up your campaigns.
SendNow vs Instantly: Key Features
SendNow
Instantly
Rating (Capterra)
4.8 ⭐ (46 reviews)
3.9 ⭐ (5 reviews)
Email finder and verifier
❌ (only email verifier)
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
✅
Custom images & videos
❌
❌
A/B testing
✅
✅
CRM Integrations
❌
✅
Unlike SendNow, Instantly improves your cold outreach with multichannel outreach capabilities and a database of potential clients. However, it doesn’t come with a high level of email personalization, as you can’t include custom images or videos for each lead.
Pricing
Instantly offers two different pricing categories, one for Sending and Warmup and the second for Leads. Both categories are made up of four different plans and include a free trial.
The downside of this pricing structure is that total billing can really scale up if you need both features.
Instantly is a SendNow alternative that can help you optimize your cold email outreach with A/B testing and CRM integrations.
✅ Pros
  • Domain check before launching campaigns
  • Email rotation
  • Unlimited warm-ups
❌ Cons
  • Lacks AI features to generate your campaigns
  • Lacks image and video personalization
  • No Chrome extension

6. Snov.io

Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (416 reviews) | Capterra 4.5/5 (211 reviews)
Overview
Snov.io is an email marketing and outreach platform that helps you engage with prospects and customers through email.
Snov.io has an email finder tool that lets you find potential leads according to custom criteria. For example, you can find new leads based on company name, job title, or industry.
SendNow vs Snov.io: Key Features
SendNow
Snov.io
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.5 ⭐ (211 reviews)
Email finder and verifier
❌ (only email verifier)
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
✅
Custom images & videos
❌
✅ (with code)
A/B testing
✅
✅ (from Pro 5k Plan)
CRM Integrations
❌
✅
Snov.io is easy to set up and use, and it has a similar rating to SendNow. However, some of its more powerful features are available only on its more expensive plans.
Pricing
Snov.io offers two paid tiers plus a free trial plan. The tool can replace SendNow, but costs can add up quickly because Snov.io runs on a credit system. Each attempt to search or verify a lead costs one credit on top of your plan.
✅ Pros
  • Email finder
  • Solid integrations with other software and CRMs
  • Follow-ups to grow conversion rate with email-drip campaigns
❌ Cons
  • Lacks templates, so you’ll have to come up with the perfect cold email structure
  • You’ll need HTML code for custom videos or images
  • AI capabilities are limited to email writing

7. Amplemarket

Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (308 reviews) | Capterra 4.8/5 (5 reviews)
Overview
Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.
SendNow vs Amplemarket: Key Features
SendNow
Amplemarket
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.8 ⭐ (5 reviews)
Email finder and verifier
❌ (only email verifier)
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
✅
Custom images & videos
❌
❌
A/B testing
✅
❌
CRM Integrations
❌
✅
Amplemarket has a better rating than SendNow, and it also has its own email finder and verifier and lead database. Despite being the more versatile option, you can’t optimize your campaigns through A/B email testing.
Pricing
You can request a demo with Amplemarket and then receive pricing plans.
Amplemarket has more versatile features than SendNow and can be a good replacement even if its customization capabilities are limited. It can be a good fit for businesses with bigger marketing budgets, as its pricing plans could be too expensive for individual users or smaller companies.
✅ Pros
  • Multichannel outreach
  • In-app live support
  • AI copywriter
❌ Cons
  • Could be too expensive for smaller businesses
  • Lacks options to customize Amplemarket’s UI
  • No free trial

8. Mailshake

Rating ⭐⭐⭐⭐⭐
G2 4.7/5 (263 reviews) | Capterra 4.6/5 (113 reviews)
Overview
Mailshake stands out among other SendNow alternatives thanks to its easy-to-use interface. Even beginners in sales outreach will find it easy to use.
Besides its eye-catching UI, Mailshake is designed to help businesses optimize their email marketing campaigns and improve email deliverability.
SendNow vs Mailshake: Key Features
SendNow
Mailshake
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.6 ⭐ (113 reviews)
Email finder and verifier
❌ (only email verifier)
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
✅
Custom images & videos
❌
✅
A/B testing
✅
✅
CRM Integrations
❌
✅
Pricing
Mailshake offers three pricing plans (billed annually) with no free trial.
As Mailshake lets you send a large number of emails, there’s a chance that some recipients may mark your emails as spam. This can affect your sender reputation and deliverability rates.
✅ Pros
  • User-friendly UI
  • Warning when sending two emails to the same person
  • Compatible with any email service provider
❌ Cons
  • Doesn’t allow multiple sends per campaign
  • Can’t set up advanced conditions for your email campaign
  • No free trial

9. Reply.io

Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (1,307 reviews) | Capterra 4.6/5 (96 reviews)
Overview
Reply.io is a sales engagement platform that offers features to help businesses succeed in outbound sales communication.
Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels, LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the option to customize images and videos.
It integrates with popular CRM systems, email platforms, and sales and marketing tools, so it simplifies data synchronization and workflow automation.
SendNow vs Reply.io: Key Features
SendNow
Reply.io
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.6 ⭐ (96 reviews)
Email finder and verifier
❌ (only email verifier)
✅
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
✅
Custom images & videos
❌
❌
A/B testing
✅
✅
CRM Integrations
❌
✅
Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels, LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the option to customize images and videos.
Pricing
Reply.io offers a free trial and three pricing plans (billed annually). The entry-tier plan automates email outreach, but you need a higher tier for multichannel campaigns.
Reply.io has templates, best practices, tips, an email health feature, and other tools that will help you get the attention of your prospects.
✅ Pros
  • Automate repetitive tasks such as lead evaluation, data entry, or email follow-ups
  • Customizable CTAs in videos
  • 40+ email templates
❌ Cons
  • Restricted support for advanced condition workflows
  • Additional paid add-ons such as the dedicated CMS
  • Limited options for customizing email templates

10. Woodpecker

Rating ⭐⭐⭐⭐⭐
G2 4.5/5 (105 reviews) | Capterra 4.5/5 (35 reviews)
Overview
This email automation and outreach platform is designed for sales teams and professionals, so it can be a good alternative to SendNow.
Woodpecker has a friendly interface, so you can start using it right away. It has enough features to start your campaigns, but it doesn’t come with a client database.
With Woodpecker, reaching out to a lot of prospects can quickly become expensive, so it’s not the best choice if you’re on a budget. There are also other tools with more complex features that will cost you less.
The Woodpecker algorithm helps you avoid common email marketing mistakes, such as sending the same email to someone who already replied.
SendNow vs Woodpecker: Key Features
SendNow
Woodpecker
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.5 ⭐ (35 reviews)
Email finder and verifier
❌ (only email verifier)
❌ (only invalid email detection)
Multichannel outreach
❌ (only email)
✅
B2B Lead Database
❌
❌
Custom images & videos
❌
❌
A/B testing
✅
✅
CRM Integrations
❌
✅
Similar to SendNow, Woodpecker doesn’t have a B2B lead database, but it helps you connect with the right people through its invalid email detection tool. It also has multichannel outreach capabilities.
Pricing
Woodpecker used to have a pay-as-you-go pricing system but now offers three plans with a budget-friendly entry point, which still scale up as you add more contacted prospects. Woodpecker offers a free trial.
✅ Pros
  • Check and block any invalid email addresses before launching your campaign
  • A/B testing
  • Automation sequences are easy to set up
❌ Cons
  • Limited AI features
  • Lacks a B2B lead database
  • Limited scaling options

11. Klenty

Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (374 reviews) | Capterra 4.6/5 (44 reviews)
Overview
Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes. It has plenty of features to streamline the sales process and increase engagement with prospects.
Besides SendNow’s email verifier and A/B testing features, Klenty can help you automate your email outreach and follow-up processes. However, some of the most advanced features are not available with Klenty’s starter plan.
SendNow vs Klenty: Key Features
SendNow
Klenty
Rating (Capterra)
4.8 ⭐ (46 reviews)
4.6 ⭐ (44 reviews)
Email finder and verifier
❌ (only email verifier)
✅
Multichannel outreach
❌ (only email)
✅ (starting with the Growth plan)
B2B Lead Database
❌
✅
Custom images & videos
❌
✅ (with integration)
A/B testing
✅
✅
CRM Integrations
❌
✅
Pricing
Klenty has four plans, each with a free trial, plus a customized option for larger teams.
✅ Pros
  • Efficiently integrates with CRM systems
  • Personalized outreach
  • A/B testing
❌ Cons
  • Monthly subscriptions are not available
  • Customer support is available 24/5
  • Non-friendly user interface

Which SendNow alternative is best for you?

There are plenty of SendNow alternatives, so choosing the right one isn’t easy. If you want a budget-friendly tool with a friendly interface, give Woodpecker a try. If you need more advanced capabilities such as CRM integration or multichannel outreach, look at Waalaxy, Outreach, or Apollo.
We recommend lemlist as the best SendNow alternative. It’s the AI outbound platform that helps you find leads, personalize at scale, and run multichannel campaigns that actually get replies. Ready to see it on your own pipeline? Start a 14-day free trial or book a demo to walk through it with our team.
RémiRémi Kokabi
Hi there, I’m Rémi, co-founder of the GTM Club powered by lemlist & Claap. If you believe Go-To-Market is the new moat in this AI-era, you should apply: https://www.thegtmclub.com/
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