Sales

14+ enterprise leads generated

How Antoine found a perfect target audience and scored a 61% reply rate.
444
Emails sent
81%
Open rate
61%
Reply rate
1

Step one email

Subject: AFTE

Hello <fancy>{{firstName}}<fancy>

I saw that you were part of AFTE, of which I am also a member.

So you surely know the Kyriba editor of which we are a long-standing partner? Do you use its SaaS solutions at <fancy>{{companyName}}<fancy>?

Regards,

<fancy>{{unsubscribe}}<fancy>

Subject: AFTE

Hello <fancy>Vuk<fancy>

I saw that you were part of AFTE, of which I am also a member.

So you surely know the Kyriba editor of which we are a long-standing partner? Do you use its SaaS solutions at <fancy>lemlist<fancy>?

Regards,

<fancy>If you don't want to receive my email anymore, click here<fancy>

Antoine Thoreau, Growth Consultant at Avizo, reached out to enterprise-level Treasurer companies, that are on AFTE database and uses the software-partner to Avizo.

444
emails sent 🤔
81%
open rate 🙂
61%
reply rate 😁
2

Step two email

Subject: same

Hello <fancy>{{firstName}}<fancy>

I hope you are well. Did you receive my email sent a few days ago?

I was wondering if you were using a solution from the Kyriba publisher, another solution, or just no dedicated tool?

Like me when I was corporate treasurer, you may have to deal with a number of sensitive topics:

- guarantee the financial security of <fancy>{{companyName}}<fancy>
- anticipate and optimize your liquidity needs;
- monitor your exposure to currency / interest rate risk;
- secure your payments
- financially support your weakest suppliers
- control your banking costs
- etc ...

At the time, I myself was held accountable for these matters and in all sincerity, I had a hard time securing all these points while still feeling perfectly comfortable.

It can quickly become a puzzle if you don't have the right tools.

On most of these very topics, we have no room for error and the GM is waiting for us at the turn ...

Kyriba first appeared on my radar in 2004, when this company was born. I still took a little while to adopt their solution, but when I said GO, it went very quickly. There really was a before and an after.

I immediately hooked. Their tool in SaaS mode allowed me to manage treasury matters with ease and transparency.

At that time, I was much more serene in my work.

More precisely, "Kyriba Enterprise" is a great solution to guarantee the financial security of your business.

I founded Avizo in 2004 as well. Since then, I have supported companies in the deployment of SaaS solutions in cash management. We implement this type of solution for you from A to Z, with real knowledge of the technical and functional aspects of market software.

Would you be available in the coming days, for a quick phone call (around 10 minutes), to see if this solution could possibly interest you, in the short term or in the future?

Regards,

<fancy>{{signature}}<fancy>

Subject: same

Hello <fancy>Vuk<fancy>

I hope you are well. Did you receive my email sent a few days ago?

I was wondering if you were using a solution from the Kyriba publisher, another solution, or just no dedicated tool?

Like me when I was corporate treasurer, you may have to deal with a number of sensitive topics:

- guarantee the financial security of <fancy>{{companyName}}<fancy>;
- anticipate and optimize your liquidity needs;
- monitor your exposure to currency / interest rate risk;
- secure your payments
- financially support your weakest suppliers
- control your banking costs
- etc ...

At the time, I myself was held accountable for these matters and in all sincerity, I had a hard time securing all these points while still feeling perfectly comfortable.

It can quickly become a puzzle if you don't have the right tools.

On most of these very topics, we have no room for error and the GM is waiting for us at the turn ...

Kyriba first appeared on my radar in 2004, when this company was born. I still took a little while to adopt their solution, but when I said GO, it went very quickly. There really was a before and an after.

I immediately hooked. Their tool in SaaS mode allowed me to manage treasury matters with ease and transparency.

At that time, I was much more serene in my work.

More precisely, "Kyriba Enterprise" is a great solution to guarantee the financial security of your business.

I founded Avizo in 2004 as well. Since then, I have supported companies in the deployment of SaaS solutions in cash management. We implement this type of solution for you from A to Z, with real knowledge of the technical and functional aspects of market software.

Would you be available in the coming days, for a quick phone call (around 10 minutes), to see if this solution could possibly interest you, in the short term or in the future?

Regards,

<fancy>Antoine<fancy>

3

Step three email

1

Step one email

Subject: AFTE

Hello <fancy>{{firstName}}<fancy>

I saw that you were part of AFTE, of which I am also a member.

So you surely know the Kyriba editor of which we are a long-standing partner? Do you use its SaaS solutions at <fancy>{{companyName}}<fancy>?

Regards,

<fancy>{{unsubscribe}}<fancy>

Subject: AFTE

Hello <fancy>Vuk<fancy>

I saw that you were part of AFTE, of which I am also a member.

So you surely know the Kyriba editor of which we are a long-standing partner? Do you use its SaaS solutions at <fancy>lemlist<fancy>?

Regards,

<fancy>If you don't want to receive my email anymore, click here<fancy>

Antoine Thoreau, Growth Consultant at Avizo, reached out to enterprise-level Treasurer companies, that are on AFTE database and uses the software-partner to Avizo.

444
emails sent 🤔
81%
open rate 🙂
61%
reply rate 😁
2

Step two email

Subject: same

Hello <fancy>{{firstName}}<fancy>

I hope you are well. Did you receive my email sent a few days ago?

I was wondering if you were using a solution from the Kyriba publisher, another solution, or just no dedicated tool?

Like me when I was corporate treasurer, you may have to deal with a number of sensitive topics:

- guarantee the financial security of <fancy>{{companyName}}<fancy>
- anticipate and optimize your liquidity needs;
- monitor your exposure to currency / interest rate risk;
- secure your payments
- financially support your weakest suppliers
- control your banking costs
- etc ...

At the time, I myself was held accountable for these matters and in all sincerity, I had a hard time securing all these points while still feeling perfectly comfortable.

It can quickly become a puzzle if you don't have the right tools.

On most of these very topics, we have no room for error and the GM is waiting for us at the turn ...

Kyriba first appeared on my radar in 2004, when this company was born. I still took a little while to adopt their solution, but when I said GO, it went very quickly. There really was a before and an after.

I immediately hooked. Their tool in SaaS mode allowed me to manage treasury matters with ease and transparency.

At that time, I was much more serene in my work.

More precisely, "Kyriba Enterprise" is a great solution to guarantee the financial security of your business.

I founded Avizo in 2004 as well. Since then, I have supported companies in the deployment of SaaS solutions in cash management. We implement this type of solution for you from A to Z, with real knowledge of the technical and functional aspects of market software.

Would you be available in the coming days, for a quick phone call (around 10 minutes), to see if this solution could possibly interest you, in the short term or in the future?

Regards,

<fancy>{{signature}}<fancy>

Subject: same

Hello <fancy>Vuk<fancy>

I hope you are well. Did you receive my email sent a few days ago?

I was wondering if you were using a solution from the Kyriba publisher, another solution, or just no dedicated tool?

Like me when I was corporate treasurer, you may have to deal with a number of sensitive topics:

- guarantee the financial security of <fancy>{{companyName}}<fancy>;
- anticipate and optimize your liquidity needs;
- monitor your exposure to currency / interest rate risk;
- secure your payments
- financially support your weakest suppliers
- control your banking costs
- etc ...

At the time, I myself was held accountable for these matters and in all sincerity, I had a hard time securing all these points while still feeling perfectly comfortable.

It can quickly become a puzzle if you don't have the right tools.

On most of these very topics, we have no room for error and the GM is waiting for us at the turn ...

Kyriba first appeared on my radar in 2004, when this company was born. I still took a little while to adopt their solution, but when I said GO, it went very quickly. There really was a before and an after.

I immediately hooked. Their tool in SaaS mode allowed me to manage treasury matters with ease and transparency.

At that time, I was much more serene in my work.

More precisely, "Kyriba Enterprise" is a great solution to guarantee the financial security of your business.

I founded Avizo in 2004 as well. Since then, I have supported companies in the deployment of SaaS solutions in cash management. We implement this type of solution for you from A to Z, with real knowledge of the technical and functional aspects of market software.

Would you be available in the coming days, for a quick phone call (around 10 minutes), to see if this solution could possibly interest you, in the short term or in the future?

Regards,

<fancy>Antoine<fancy>

3

Step three email

Subject: AFTE

Hello <fancy>{{firstName}}<fancy>

I saw that you were part of AFTE, of which I am also a member.

So you surely know the Kyriba editor of which we are a long-standing partner? Do you use its SaaS solutions at <fancy>{{companyName}}<fancy>?

Regards,

<fancy>{{unsubscribe}}<fancy>

Subject: AFTE

Hello <fancy>Vuk<fancy>

I saw that you were part of AFTE, of which I am also a member.

So you surely know the Kyriba editor of which we are a long-standing partner? Do you use its SaaS solutions at <fancy>lemlist<fancy>?

Regards,

<fancy>If you don't want to receive my email anymore, click here<fancy>

Antoine Thoreau, Growth Consultant at Avizo, reached out to enterprise-level Treasurer companies, that are on AFTE database and uses the software-partner to Avizo.

444
emails sent 🤔
81%
open rate 🙂
61%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Audience targeting is half of the work.

Antoine's strategy was simple, yet brilliant in its core.

He used the AFTE (French Association of Companies/Corporate Treasurers database) to point him in the right direction. Afterward, all he did was try to identify prospects who were using Kyriba, which is their partner. Once completed, Antoine had not only the right prospects in the email list but had great references to add to the mix too.

Know your industry.

Antoine knows his industry inside and out, he's well-aware of the real issues and pains that Treasurer companies are experiencing in their work.

That knowledge allows him to optimize the cold email for building relationships and trust with his prospects first. It's only after connections have been established that he tries to talk shop.

What can we learn from this campaign?

  • The number one thing you can do to boost your reply rate is to send emails to the right people
  • It's important, for both credibility and positive outcome, to demonstrate your knowledge of the industry you're in

Antoine Thoreau, Growth Consultant at Avizo, reached out to enterprise-level Treasurer companies, that are on AFTE database and uses the software-partner to Avizo.

You're one cold email away 💪

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